Mi sono appena imbattuto in questo annuncio di PostFinance in cui viene utilizzata un’immagine generata dall’intelligenza artificiale di un uomo in quella che sembra essere Zurigo HB. Sul serio? È stato così difficile andare lì e scattare una foto a un uomo con un cane? Queste cose mi danno sui nervi, stai esternalizzando un lavoro da un fotografo e modello svizzero a una multinazionale americana (presumo) solo per risparmiare un paio di centinaia di franchi
https://i.redd.it/586h6hhold3g1.jpeg
di Zealousideal-Towel11
4 commenti
You can be happy they disclaimed it.
Probably more than just a couple of hundred francs. Thats the reason.
Welcome to the world where no-talent ass-clowns can “make art” using their keyboard without having to hire a pesky designer, photographer and model/dog, where the AI was “inspired” (aka stole) the photo etc from some now out of work photographer / designer.
A photo shoot costs more than a couple hundred francs, a good photographer is expensive (including all the lighting equipment they have to bring) and models are not cheap (animals are NOT easy to photograph), plus there is the editing that has to be done after, the approval meetings etc.
In reality, they likely saved upwards of 5 to 10 thousand francs.
I doubt any of that will make it into your Postfinance account though.
I’m going to get downvoted for this one, but I don’t really see an issue in this case.
This is not art, this is just a utilitarian picture and looks quite decent (no immediately noticeable AI artefacts).
The argument that this is taking work from a Swiss photographer is the same argument as saying the lightbulbs took the work from the people lighting oil street lamps at night