Perché non esiste un Google europeo?

https://ploum.net/2026-01-22-why-no-european-google.html

di IAmAQuantumMechanic

37 commenti

  1. Imakemyownnamereddit on

    We bought American, it is that simple.

    There was an independent European computer industry in the 80’s and 90’s. We could have rejected US companies and standards. We chose not to and let Microsoft and intel dominate the market.

    From that choice the rest flows.

  2. Agitated-Airline6760 on

    Money. Without venture capital, Google would’ve been a nice graduate side project.

  3. Why is there no European McDonalds?

    There are European search engines, Google is just too big of a competition. Textbook case of ‘first to market’.

  4. Google paid many companies like Apple and Mozilla to make it default search engine. By the time the choice dialog was enforced, it was too late, it was just too integrated by then. Also, huge capital in Silicon Valley, back then there was nothing comparable (still isn’t, in Europe at least, but Chinese can compete) in terms of top universities, huge corporations with enormous budgets and small companies that grew rapidly in one place with somewhat little regulation. It’s also still very fragmented as startups usually hop from country to country opening localized versions in Europe, user base is as fragmented and every step is a small product, unlike US market.

    And the most important aspect: all top advertisers are in US, Google still is basically a fancy way to sell ads.

    But if we read the article, yea, Americans can sell almost everything, doesn’t mean that the “almost everything” is better than something else.

  5. SoSmartKappa on

    You dont a whole article about it.

    It is because google was early adopter, had good advertisement, support and connections in stanford, large initial market to scale, and nowadays already have the userbase with many layers of systems attached to it.

    Even if you create google2 that will be objectively a better service, people wont move there now, because nobody is there, and people are too lazy to disconnect themselves from services that they are using for decades, just to be somewhere where it is less convinient due to lack of userbase.

    Its a monopoly that grows larger each year, as there is more and more things and users attached to it

    In Czech Republic we had similiar search engine 2 years before google started (seznam.cz in 1996), although it was and still is very popular site here, the reason why it did not scaled up as fast as google are quite obvious (smaller market size, smaller capital investment, smaller job market, smaller initial hype due to smaller media reach and smaller population, language barrier etc).

    When something get popular in USA, it gets quickly popular everywhere, when something gets popular in small country, it usually stay there until copy of that product gets popular in USA too. I mean, we can see it right now, this sub is flooded with stuff from USA on daily basis, we are discussing anything USA related 24/7.

    What would do wonders for Europe, is to create great firewall of Europe as in China, and create our own ecosystems here. Otherwise it will be always pigtailing American medias/trends/services, right now, our entire ecosystem is digitaly colonized, and it is only getting worse.

  6. robot001 on

    Because google was good. So everyone used it. I’m not thinking about geopolitical strategy when I just want to look something up

  7. EnergyOwn6800 on

    There is.

    They just aren’t as good.

    There is a European version of Reddit as well but you all choose to use Reddit instead.

  8. mariuszmie on

    No European google or visa or twitter or iCloud or starlink because for 80 years there was a comfortable arrangement between Europe and USA – use is the super/hyper power with all the tech the infrastructure the influence and the power while Europe gets to relax but it’s the customer paying for everything yet doesn’t have to do a thing

  9. Chester_roaster on

    Because European regulation would have crushed a few geniuses working out of a garage 

  10. almightyloaf666 on

    Idk, Qwant works good enough as a search engine. Sure, they don’t have the plethora of services google has, but come on, they also don’t have the money google has.

  11. smokeyjay on

    Didn’t read the article. But here is the answer. Microsoft spent more than 100 billion and 20 years on Bing and still failed.

  12. BassesBest on

    Autonomy could have been it. The search algorithms on their software in 2002 were well ahead of anything else I was testing at the time, particularly for understanding the context of the search.

    But they never got out of boxed software, culminating in the sale to HP, and HP’s complete failure to grasp what they were buying.

    Of course the overvaluation (by what in the end was decided in court to be about 8%), and the deaths of the two people acquitted of wrongdoing within two months of the hearing, have been the headlines here.

  13. TheOnsiteEngineer on

    Because google figured out a business model to rule the ad industry before anyone else, pulled up the ladder behind itself and made sure no-one could compete with them in the same way later. Oh, and that business model is almost certainly illegal in the EU.

  14. 08148694 on

    Google made the best product

    When the product is free that means its also the best value

    When the product can be accessed from anywhere in the world that removes any geographical incentive to use anything else

  15. kuldan5853 on

    Well, as with other tools like OS, Social Media etc, it is generally better if the userbase concentrates on one platform.

    More often than not, this platform was American (like Reddit is as well).

    There’s other cases where it was the other way around – Spotify to my knowledge dominates in the US as well, and that’s European.

    Back when the Internet was in its infancy and getting traction, we all had a more or less hopeful outlook of more global connectivity, interaction, and growing closer together rather than apart – so “me, me,ME!” or “digital sovereignity” was simply not high on the agenda.

    We were all naive and idealistic and building a global world for everyone.

  16. sajukktheeternal on

    Because google will make sure there will never be another google, european or otherwise. They will use their pre-installed android playstore to drown it, their pre-installed chrome to suffocate it, or they will just buy it out.

    Absolutely ZERO chances that an alternative to google will ever appear, even among other US big tech

  17. I didn’t think aboutbit that way. Cool perspective, and he has a good point! We think about the common good more when it comes to big solutions.

  18. karateninjazombie on

    Shots expensive and taken the better part of 25+ years to snow ball from a garage operation to the evil mega corp or is today.

    If you can get evil mega corp levels of seed money. You might have an outside chance. Otherwise you’re going to struggle. And even them with the mo eye it isn’t guarantee.

  19. Honest_Science on

    The US venture capital is a subsidy. They keep interests low by deficit spending and pump up liquidity. EU accepted that us tech companies make losses for 10 years and kill European competition.

  20. Why is there no fb? A public town square without ads that requires eu nationality to access . 

  21. I have a feeling that people who wrote the top comments didn’t even read the article. The real question isn’t why we don’t have European Google. The real question is whether such a company is even desirable.

  22. You could also argue the brain drain from EU to the US because of higher salaries. You just couldn’t not find the people here since everyone with talent moves to the US for money. It’s still a problem if you look at the difference. Just look at the AI Job Market. Why stay in Europe if you could work for a million dollar at a VC funded US company.

  23. Allesmoeglichee on

    Even if there were, the EU would force you to upload 3 forms of identification to use it

  24. M0therN4ture on

    There was. It was bought out by a company now known as… Google.

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