The food portions from Hello Fresh are awful, and far more expensive than going to the store.
Marcuse0 on
I found them useful to learn how to cook, but once I did figure the basics out, it became more of a problem. You’d get, for example, multiple meals including meat which would expire before the week was out, meaning you physically couldn’t make all of the meals (you’d get four meals which have an ingredient that expires in three days for example). Sometimes the portions would be super wonky, occasionally huge, and sometimes tiny. Often it felt like you’d be spreading a tiny amount of meat among a fuckton of vegetables.
We stopped using Hello Fresh in 2021, I can only imagine it’s gotten worse from there with food price increases.
Weak-Fly-6540 on
I got the trial a while back and was completely unimpressed by the portions relative to the price, cancelled shortly after.
altrezia on
We have hello fresh and are considering cancelling – but it’s not because we are bored, it’s because the quality has taken a real dive, and often has missing ingredients or missing recipe cards. Now there are alternatives, why should we just stick with it?
Glittering_Box4815 on
As a former HelloFresh customer, let me explain:
1. The potion sizes have gotten smaller.
2. There was an increasingly large amount of poor quality ingredients (Bruised veg etc)
3. The recipes are not that special. They’re ok, but compared to Gusto it’s much worse.
4. The account management is awful. Despite asking not to get letters after leaving, I still do to this day.
spaceandthewoods_ on
Did Hello Fresh for a while during the pandemic but switched to Giusto because their recipes were better with more variation.
Gousto feels like it’s becoming enshittifed as well tbh. Where you used to get 2 chicken breasts you’ll now get two chicken breasts ‘portions’ which are just half a breast. We still do it for the convenience, variety and the lack of food waste, but it’s teetering close to cancel territory for me
zealousmushroom on
I had a similar portion size problem with gousto. Their meals were too little for 2 portions, so I’d end up eatin gthe lot in 1 sitting and put on a bunch of weight.
(That may be a me problem, but it wasn’t the idea of cooking from meal kits)
Like the poster above once I’d.figured out how to make things, it was also easier to pick up the ingredients from a store and cook it.
nuddley on
We stopped using hello fresh when we found a snail shell in our rice. Wasn’t even a fresh snail.
cheezypeazy123 on
HelloFresh suits me because I don’t eat a lot and would waste food otherwise. But i do that for a few weeks with the discount (40% then 20% per box), then cancel and go with greenchef with the discount for a few weeks and swap. When they stop offering the discount I’ll give up.
Swivials on
Meal kits are nice, a couple of times a year.
They’re great when you just want to try out some new things and have those new recipes pre organized for you.
But using them every week, the appeal quickly wears off. You still need to go to the shops. Sure, you don’t need to do as big of a shop, but you still need things for breakfast, toilet roll etc.
They’re also just not that good value. Most meals have a premium added to them, and it’s not actually saving you much time or effort.
xhable on
They also don’t have the range others have, and are more expensive. We much preferred Gousto.
Beneficial-Pitch-430 on
Tiny portions and costs a fortune.
We cancelled it when one of our meal kits came with 4 loose potatoes, some herbs and spices, 2 chicken breasts, some sauce, a pack of dry pasta and 6 sausages and some brioche buns. Maybe £10-12 worth of ingredients, but we had paid £27.
ImpressiveRest2423 on
A poor kid keeps coming round trying to sell subscriptions door to door. I just don’t understand the appeal of if, let alone the energy and transportation wastage.
Mobzor on
They’re just not worth the cost. I just use the recipes readily available on their websites.
HotMachine9 on
Just use a app like Parsnip.
Teaches you how to cook, gives recipes for free. Tells you easily what to buy and the guy who runs it has videos of all the recipes on his Instagram.
Versus Hello Fresh. Costs a fortune. Terrible portion sizes. Terrible quality suppliers
tomatohooover on
Hello fresh recipes are just a bit crap. It seems as if they are assuming the person has no cooking ability whatsoever.
Really limited vegetarian selection too.
SeePerspectives on
The appetite for the kits are there, they’re just too expensive for what you get and there’s a cost of living crisis going on.
There’s definitely a niche in the market for someone entrepreneurial enough to realise that many customers paying a lower price each would be more profitable than just a few customers paying a higher one.
Andries89 on
Gousto is superior in every way anyway, once you have enough recipe cards you could realistically get rid of them but the measured portions and quantities are just hard to beat by going out and getting everything manually
gbroon on
I liked hello fresh when I tried it.
Learned to cook a few things cheaper by buying the stuff myself.
FlaviousTiberius on
Just seemed way more expensive than just buying your own food from the supermarket, at then you can choose the quality of the food you’re buying. Never really saw the point at all unless you’re extremely lazy (and even then you can get supermarkets to deliver to you so not sure who this was for)
hardy_83 on
Of course. They are a luxury item and one that’ll get doubly hit by increasing prices for things like fuel since they also deliver the food as well.
I’m sure many would sub to them, even with the small portion sizes, if the price seemed fair, but in this world, everyone is scaling back things they don’t absolutely need and luxury items like this would be one of the first to go, especially with cheaper alternatives like going to the grocery store. And some countries have grocery delivery as well which competes with this.
Few-Leave-8786 on
Never saw the need for them, it just seemed to be get everything at once rather than have a shopping list and buying cheaper yourself.
Sure it’s “convenient” but when butchers end up cheaper than a pre made box that’s a warning sign to me.
Lynex_Lineker_Smith on
I should imagine because the portions are so teeny tiny that they’re laughable. That and the price is fucking extortionate
Strong-Elderberry712 on
Not to mention the huge amounts of boxes, and more stuff to dispose of.
Dude4001 on
I hated how the food delivery would leave my fridge packed to the brim, then during the week I’d gradually clear it and feel some relief, only for another bloody box to come and stress me out again
CarlMacko on
I’ve used Gousto in the past when I had a discount and it was nice not to have the mental break “what can I make for dinner” but then noticed you can just literally search their site for recipes.
So I just search with what’s in the house and make it with what I have subbing ingredients when needed.
jamila169 on
We do hello fresh when I get into a bit of a cooking rut, but this time I’ve noticed that things have been moved to the larder section that used to be supplied. I don’t have a problem with the portion size and the quality has been fine, it’s just that at full price it’s not worth it.
I’m going to give Gousto a whirl when I get bored again
blizeH on
I’ve actually just got into meal kits (Planthood – trying to up our plant variety intake!) and absolutely love it tbh. For me it’s a good step into cooking as it’s something that at 40 years old I’m ashamed to say I’ve never properly learnt beyond some very basic meals.
That being said, in the long run it’d definitely be tempting just to use those skills and recipes and just cook myself and probably save a lot of money. But I do think they’re a great middle ground between cooking from scratch and ready meals or takeaways
Darnast on
I started buying for a family of four and always cook double portions. Note we are a family of 2.
Scoobilatchi on
The quality of the produce they use is poor. Tried it don’t like it.
BoomSatsuma on
Because they’ve stripped out everything.
Protein options if don’t pay more are mince, sausages or chicken.
Sir_Monty_Jeavons on
We are with Hello Fresh, but are looking to change; the portions have become small, and the quality has notably dropped. In addition, the recipes used to be led by cooking, now they seem to be led by whatever they can get hold of cheap – SUPER QUICK MILLIONARES MACARONI (mac cheese with some lardons and a random side of tenderstem)
Dark_Akarin on
We swapped from them to another when they stopped doing recipe cards and force you to use app. It’s a pain as I share cooking with someone else so we have to screenshot the instructions and send them across. Also we kept getting damaged or dried out/squishy veg. The convenience is great but if Sainsbury’s just started doing “deliver me a meal kit” button on their website it would cripple these meal boxes, give it time.
HussingtonHat on
Only tried one, it was shite. Tiny portions for bizarre prices. I really don’t get how it was meant to be better than just nipping down the shop.
inYOUReye on
A message for their management: If you drop your ingredient quality, the money saved will please your investors, but you’ll start hemorrhaging customers no matter how much you spam everyone. Signed: An ex-customer of many years.
Are you rich? Sure, well done. Now your brand is in the dumps, fire your entire leadership team (founders included) for screwing up what could have been a commercial win for everyone.
angrybluechair on
Turns out when everything is expensive, buying ingredients and cooking all your food yourself is vastly cheaper and becomes a requirement when money is tight enough. Like seriously, the price delta is huge, Hello Fresh is more than 5 pound a meal if you order for two people and if you have it 3 to 4 times a week, I could make a meal for me and mine for multiple days with that.
Like basic calculations, 2 100g servings of rice equals 10p, 40p for 2 eggs or 1 egg each, pan fry 2 servings of 100g chicken breasts for probably like 1.50 or so depending on what bulk pack you get, peas is 40p per 2 servings of 100g and you get the cost of the meals which is 2.40 for two meals, depending on serving size but you also now have the ingredients to make around 4 to 5 days more.
If you check their current menu, a lot of it is cheap foods like rice and potato and pasta with little bits of expensive proteins here and there. Rice you can buy a 1kg bag for 52p and can cook a 100g serving for pennies, peas are cheap enough, pasta is dirt cheap and noodles aren’t that expensive either, lots of veg isn’t that expensive and the only pricey parts are meat and maybe some sauces. I can see some of the appeal if you’re super busy, but most people aren’t, and the people who are busy can afford to buy better food than this.
Kamay1770 on
Small portions, rotting veg, items missing, items not in the cold section when they should be so they are spoiled, super expensive if not using discount codes, most meals are actually just slightly different ways of using the same main ingredients, random ingredient substitutions that make no sense, low quality meat anmd veg, sometimes not delivered until late in the evening, usually left on the doostep even when I’m home…. why are people not paying for this?!
filbert94 on
Don’t understand the appeal. A neighbour used to get them and was baffled that I’d just buy yellow sticker stuff in the shop that was 10 mins walk away, cook it and rotate every few days.
When I told her how much I spent compared to her waiting for a delivery, her jaw dropped.
gash_dits_wafu on
I’ve never used it, so I can’t comment from that point of view. But I’ve always wondered how they made a profit.
Going to the shop and buying food is already expensive and time consuming. But shops now deliver to you directly, so it’s just expensive but not that time consuming to get vegetables. I then come home and cook it and clean up afterwards, which is time consuming.
Meal kits no longer offer the time saving of sending ingredients to your door, because the shops now offer that too. They don’t offer time saving over buying your own ingredients because both require you to cook.
And I’m not sure how they could possibly be cheaper than buying your own ingredients, because in the chain of producer to consumer they’ve just replaced the shop with themselves. And the shops have other things to generate profit too. So they’re not off to a great start when compared to traditional shops.
The benefit they offer is that you don’t have to think about your meal plan, which is cumbersome for many people. And if you don’t know how to cook, then I guess it’s a good introduction to making meals. But if the price is too high, and/or the ingredient quality poor, then I’m not sure many people will put up with that just to avoid thinking of their weekly meal plan and learning to cook.
Kolo_ToureHH on
My partner and I started using HelloFresh a few years ago when we first moved in together.
It started off decent. There was a good rotation of recipes, the quality of the ingredients was of a good standard and the portion sizes were adequate enough for us.
But over time, they started putting more of the good recipes into their premium category, the quality of the ingredients being sent was of an increasingly poorer quality and the size of said ingredients also got smaller.
Oh, and every recipe came with fucking **green beans**. I’ve genuinely never eaten so much green beans.
We stopped for a bit and after a year or so, got an introductory offer from Gousto, which we use every other week.
Gousto is far superior (imo) to what HelloFresh has become.
You have far more choice of recipes, without having to ‘upgrade’ to their premium subscription and the quality of the ingredients is (for the most part) better.
HelloFresh’s problem has been created by themselves cheaping out on everything and their customers giving up on them.
Iamthe0c3an2 on
The recipes are amazing but only really worth it with the discount. Useful now and then to ground you at what portion sizes should be.
NotSoEnlightenedOne on
Once you have recipes that you like and make in a timely manner, why stick with Hello Fresh?
sheffieldpud on
I did quite enjoy doing Hello Fresh for a while and it added a few different meals into our rotation but we was always hungry after if we did the portions they give you. Fucking 2 small potatoes for 2 people, the fuck is that about?
We only ever did it as well when there was a decent sale on. I had a few email addresses I registered on to get 50% off for a while.
Lanky_Giraffe on
Never understood the appeal of these boxes. If the stuff was pre-chopped and you literally just chuck it onto a pan in a specific order, then that would be super convenient. But if it’s just a box of veggies and some premeasured spice mixes, where’s the convenience?
Also, idk about hello fresh specifically, but the amount of plastic I’ve seen in other meal prep boxes is staggering. And they market reduced food waste as a huge selling point. Why buy one jar of cumin which will last weeks to months when you can get a little plastic sachet with every single meal? Repeat for every ingredient…
Low-Cartographer8758 on
I did not have to make a meal plan but heck, the quantity and price are a bit of a joke.
discoveredunknown on
Extremely amazed a big company like Hello Fresh or Gousto haven’t gone out of business yet. These things are good for a couple weeks then you realise they are just cycling the same 10 core ingredients in different recipes, I’m certain they give you convoluted recipes to give the allure your spending more time cooking and preparing therefore the customer thinks it’s more value.
I think Hello Fresh send around door to door salesman to get people to sign up, always a bit alarming when they’re doing that as a business model in 2026. Doomed.
alphabetown on
That explains the aggressive and confrontational advertising theyve been running. Never tried Hello Fresh but we have used Gousto a couple of times and I can’t imagine there is a world of difference between them.
bathrugbysufferer on
Tiny portion sizes. Tiny ingredients. Like, here is one garlic clove. Give me a break.
Also the most over done packaging and oceans of plastic to get rid of every time
48 commenti
The food portions from Hello Fresh are awful, and far more expensive than going to the store.
I found them useful to learn how to cook, but once I did figure the basics out, it became more of a problem. You’d get, for example, multiple meals including meat which would expire before the week was out, meaning you physically couldn’t make all of the meals (you’d get four meals which have an ingredient that expires in three days for example). Sometimes the portions would be super wonky, occasionally huge, and sometimes tiny. Often it felt like you’d be spreading a tiny amount of meat among a fuckton of vegetables.
We stopped using Hello Fresh in 2021, I can only imagine it’s gotten worse from there with food price increases.
I got the trial a while back and was completely unimpressed by the portions relative to the price, cancelled shortly after.
We have hello fresh and are considering cancelling – but it’s not because we are bored, it’s because the quality has taken a real dive, and often has missing ingredients or missing recipe cards. Now there are alternatives, why should we just stick with it?
As a former HelloFresh customer, let me explain:
1. The potion sizes have gotten smaller.
2. There was an increasingly large amount of poor quality ingredients (Bruised veg etc)
3. The recipes are not that special. They’re ok, but compared to Gusto it’s much worse.
4. The account management is awful. Despite asking not to get letters after leaving, I still do to this day.
Did Hello Fresh for a while during the pandemic but switched to Giusto because their recipes were better with more variation.
Gousto feels like it’s becoming enshittifed as well tbh. Where you used to get 2 chicken breasts you’ll now get two chicken breasts ‘portions’ which are just half a breast. We still do it for the convenience, variety and the lack of food waste, but it’s teetering close to cancel territory for me
I had a similar portion size problem with gousto. Their meals were too little for 2 portions, so I’d end up eatin gthe lot in 1 sitting and put on a bunch of weight.
(That may be a me problem, but it wasn’t the idea of cooking from meal kits)
Like the poster above once I’d.figured out how to make things, it was also easier to pick up the ingredients from a store and cook it.
We stopped using hello fresh when we found a snail shell in our rice. Wasn’t even a fresh snail.
HelloFresh suits me because I don’t eat a lot and would waste food otherwise. But i do that for a few weeks with the discount (40% then 20% per box), then cancel and go with greenchef with the discount for a few weeks and swap. When they stop offering the discount I’ll give up.
Meal kits are nice, a couple of times a year.
They’re great when you just want to try out some new things and have those new recipes pre organized for you.
But using them every week, the appeal quickly wears off. You still need to go to the shops. Sure, you don’t need to do as big of a shop, but you still need things for breakfast, toilet roll etc.
They’re also just not that good value. Most meals have a premium added to them, and it’s not actually saving you much time or effort.
They also don’t have the range others have, and are more expensive. We much preferred Gousto.
Tiny portions and costs a fortune.
We cancelled it when one of our meal kits came with 4 loose potatoes, some herbs and spices, 2 chicken breasts, some sauce, a pack of dry pasta and 6 sausages and some brioche buns. Maybe £10-12 worth of ingredients, but we had paid £27.
A poor kid keeps coming round trying to sell subscriptions door to door. I just don’t understand the appeal of if, let alone the energy and transportation wastage.
They’re just not worth the cost. I just use the recipes readily available on their websites.
Just use a app like Parsnip.
Teaches you how to cook, gives recipes for free. Tells you easily what to buy and the guy who runs it has videos of all the recipes on his Instagram.
Versus Hello Fresh. Costs a fortune. Terrible portion sizes. Terrible quality suppliers
Hello fresh recipes are just a bit crap. It seems as if they are assuming the person has no cooking ability whatsoever.
Really limited vegetarian selection too.
The appetite for the kits are there, they’re just too expensive for what you get and there’s a cost of living crisis going on.
There’s definitely a niche in the market for someone entrepreneurial enough to realise that many customers paying a lower price each would be more profitable than just a few customers paying a higher one.
Gousto is superior in every way anyway, once you have enough recipe cards you could realistically get rid of them but the measured portions and quantities are just hard to beat by going out and getting everything manually
I liked hello fresh when I tried it.
Learned to cook a few things cheaper by buying the stuff myself.
Just seemed way more expensive than just buying your own food from the supermarket, at then you can choose the quality of the food you’re buying. Never really saw the point at all unless you’re extremely lazy (and even then you can get supermarkets to deliver to you so not sure who this was for)
Of course. They are a luxury item and one that’ll get doubly hit by increasing prices for things like fuel since they also deliver the food as well.
I’m sure many would sub to them, even with the small portion sizes, if the price seemed fair, but in this world, everyone is scaling back things they don’t absolutely need and luxury items like this would be one of the first to go, especially with cheaper alternatives like going to the grocery store. And some countries have grocery delivery as well which competes with this.
Never saw the need for them, it just seemed to be get everything at once rather than have a shopping list and buying cheaper yourself.
Sure it’s “convenient” but when butchers end up cheaper than a pre made box that’s a warning sign to me.
I should imagine because the portions are so teeny tiny that they’re laughable. That and the price is fucking extortionate
Not to mention the huge amounts of boxes, and more stuff to dispose of.
I hated how the food delivery would leave my fridge packed to the brim, then during the week I’d gradually clear it and feel some relief, only for another bloody box to come and stress me out again
I’ve used Gousto in the past when I had a discount and it was nice not to have the mental break “what can I make for dinner” but then noticed you can just literally search their site for recipes.
So I just search with what’s in the house and make it with what I have subbing ingredients when needed.
We do hello fresh when I get into a bit of a cooking rut, but this time I’ve noticed that things have been moved to the larder section that used to be supplied. I don’t have a problem with the portion size and the quality has been fine, it’s just that at full price it’s not worth it.
I’m going to give Gousto a whirl when I get bored again
I’ve actually just got into meal kits (Planthood – trying to up our plant variety intake!) and absolutely love it tbh. For me it’s a good step into cooking as it’s something that at 40 years old I’m ashamed to say I’ve never properly learnt beyond some very basic meals.
That being said, in the long run it’d definitely be tempting just to use those skills and recipes and just cook myself and probably save a lot of money. But I do think they’re a great middle ground between cooking from scratch and ready meals or takeaways
I started buying for a family of four and always cook double portions. Note we are a family of 2.
The quality of the produce they use is poor. Tried it don’t like it.
Because they’ve stripped out everything.
Protein options if don’t pay more are mince, sausages or chicken.
We are with Hello Fresh, but are looking to change; the portions have become small, and the quality has notably dropped. In addition, the recipes used to be led by cooking, now they seem to be led by whatever they can get hold of cheap – SUPER QUICK MILLIONARES MACARONI (mac cheese with some lardons and a random side of tenderstem)
We swapped from them to another when they stopped doing recipe cards and force you to use app. It’s a pain as I share cooking with someone else so we have to screenshot the instructions and send them across. Also we kept getting damaged or dried out/squishy veg. The convenience is great but if Sainsbury’s just started doing “deliver me a meal kit” button on their website it would cripple these meal boxes, give it time.
Only tried one, it was shite. Tiny portions for bizarre prices. I really don’t get how it was meant to be better than just nipping down the shop.
A message for their management: If you drop your ingredient quality, the money saved will please your investors, but you’ll start hemorrhaging customers no matter how much you spam everyone. Signed: An ex-customer of many years.
Are you rich? Sure, well done. Now your brand is in the dumps, fire your entire leadership team (founders included) for screwing up what could have been a commercial win for everyone.
Turns out when everything is expensive, buying ingredients and cooking all your food yourself is vastly cheaper and becomes a requirement when money is tight enough. Like seriously, the price delta is huge, Hello Fresh is more than 5 pound a meal if you order for two people and if you have it 3 to 4 times a week, I could make a meal for me and mine for multiple days with that.
Like basic calculations, 2 100g servings of rice equals 10p, 40p for 2 eggs or 1 egg each, pan fry 2 servings of 100g chicken breasts for probably like 1.50 or so depending on what bulk pack you get, peas is 40p per 2 servings of 100g and you get the cost of the meals which is 2.40 for two meals, depending on serving size but you also now have the ingredients to make around 4 to 5 days more.
If you check their current menu, a lot of it is cheap foods like rice and potato and pasta with little bits of expensive proteins here and there. Rice you can buy a 1kg bag for 52p and can cook a 100g serving for pennies, peas are cheap enough, pasta is dirt cheap and noodles aren’t that expensive either, lots of veg isn’t that expensive and the only pricey parts are meat and maybe some sauces. I can see some of the appeal if you’re super busy, but most people aren’t, and the people who are busy can afford to buy better food than this.
Small portions, rotting veg, items missing, items not in the cold section when they should be so they are spoiled, super expensive if not using discount codes, most meals are actually just slightly different ways of using the same main ingredients, random ingredient substitutions that make no sense, low quality meat anmd veg, sometimes not delivered until late in the evening, usually left on the doostep even when I’m home…. why are people not paying for this?!
Don’t understand the appeal. A neighbour used to get them and was baffled that I’d just buy yellow sticker stuff in the shop that was 10 mins walk away, cook it and rotate every few days.
When I told her how much I spent compared to her waiting for a delivery, her jaw dropped.
I’ve never used it, so I can’t comment from that point of view. But I’ve always wondered how they made a profit.
Going to the shop and buying food is already expensive and time consuming. But shops now deliver to you directly, so it’s just expensive but not that time consuming to get vegetables. I then come home and cook it and clean up afterwards, which is time consuming.
Meal kits no longer offer the time saving of sending ingredients to your door, because the shops now offer that too. They don’t offer time saving over buying your own ingredients because both require you to cook.
And I’m not sure how they could possibly be cheaper than buying your own ingredients, because in the chain of producer to consumer they’ve just replaced the shop with themselves. And the shops have other things to generate profit too. So they’re not off to a great start when compared to traditional shops.
The benefit they offer is that you don’t have to think about your meal plan, which is cumbersome for many people. And if you don’t know how to cook, then I guess it’s a good introduction to making meals. But if the price is too high, and/or the ingredient quality poor, then I’m not sure many people will put up with that just to avoid thinking of their weekly meal plan and learning to cook.
My partner and I started using HelloFresh a few years ago when we first moved in together.
It started off decent. There was a good rotation of recipes, the quality of the ingredients was of a good standard and the portion sizes were adequate enough for us.
But over time, they started putting more of the good recipes into their premium category, the quality of the ingredients being sent was of an increasingly poorer quality and the size of said ingredients also got smaller.
Oh, and every recipe came with fucking **green beans**. I’ve genuinely never eaten so much green beans.
We stopped for a bit and after a year or so, got an introductory offer from Gousto, which we use every other week.
Gousto is far superior (imo) to what HelloFresh has become.
You have far more choice of recipes, without having to ‘upgrade’ to their premium subscription and the quality of the ingredients is (for the most part) better.
HelloFresh’s problem has been created by themselves cheaping out on everything and their customers giving up on them.
The recipes are amazing but only really worth it with the discount. Useful now and then to ground you at what portion sizes should be.
Once you have recipes that you like and make in a timely manner, why stick with Hello Fresh?
I did quite enjoy doing Hello Fresh for a while and it added a few different meals into our rotation but we was always hungry after if we did the portions they give you. Fucking 2 small potatoes for 2 people, the fuck is that about?
We only ever did it as well when there was a decent sale on. I had a few email addresses I registered on to get 50% off for a while.
Never understood the appeal of these boxes. If the stuff was pre-chopped and you literally just chuck it onto a pan in a specific order, then that would be super convenient. But if it’s just a box of veggies and some premeasured spice mixes, where’s the convenience?
Also, idk about hello fresh specifically, but the amount of plastic I’ve seen in other meal prep boxes is staggering. And they market reduced food waste as a huge selling point. Why buy one jar of cumin which will last weeks to months when you can get a little plastic sachet with every single meal? Repeat for every ingredient…
I did not have to make a meal plan but heck, the quantity and price are a bit of a joke.
Extremely amazed a big company like Hello Fresh or Gousto haven’t gone out of business yet. These things are good for a couple weeks then you realise they are just cycling the same 10 core ingredients in different recipes, I’m certain they give you convoluted recipes to give the allure your spending more time cooking and preparing therefore the customer thinks it’s more value.
I think Hello Fresh send around door to door salesman to get people to sign up, always a bit alarming when they’re doing that as a business model in 2026. Doomed.
That explains the aggressive and confrontational advertising theyve been running. Never tried Hello Fresh but we have used Gousto a couple of times and I can’t imagine there is a world of difference between them.
Tiny portion sizes. Tiny ingredients. Like, here is one garlic clove. Give me a break.
Also the most over done packaging and oceans of plastic to get rid of every time