Just marketing crap by Inbev. Karmeliet has been dead for years.
WalloonNerd on
If you have to dress up your beer like a whisky bottle, shit has gone wrong.
(That being said, some grand cru beers really are very special. Thinking about the Val Dieu Grand Cru for example; exceptional taste, high alcohol percentage, and a one-of-a-kind beer)
Abyssal_Groot on
Grand cru stems from wine (big harvest) and says something about the quality, and is a protected term there. In beer it’s not protected and thus in theory completely meaningless.
In practice it is used by breweries to say “look, this is our regular beer but with a twist that we think think elevates it”.
For example the Rodenbach Grand Cru is a Rondeback classic aged in oak barrels, and is in my opinion much better than the classic.
4 commenti
Just marketing crap by Inbev. Karmeliet has been dead for years.
If you have to dress up your beer like a whisky bottle, shit has gone wrong.
(That being said, some grand cru beers really are very special. Thinking about the Val Dieu Grand Cru for example; exceptional taste, high alcohol percentage, and a one-of-a-kind beer)
Grand cru stems from wine (big harvest) and says something about the quality, and is a protected term there. In beer it’s not protected and thus in theory completely meaningless.
In practice it is used by breweries to say “look, this is our regular beer but with a twist that we think think elevates it”.
For example the Rodenbach Grand Cru is a Rondeback classic aged in oak barrels, and is in my opinion much better than the classic.
With AB Inbev I’d trust the effort a bit less.
Marketing buzzwords galore!