Come diavolo si fa a passare da un logo adatto ai bambini a uno insipido?!

Colour is the enemy. Everything must be bland

I have joked to my wife (a graphic designer) that she should start a company that just evaluates proposed rebrands as an impartial third party. If the rebrand sucks, she explains to the client in detail why they shouldn’t go through with it.

I’m starting to believe that this is a thing someone legitimately needs to do.

DENheads WWA?