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    Sei curioso di sapere perché le aziende tedesche utilizzano il tedesco e l’inglese per la loro pubblicità?


    Ci ho pensato solo perché lo vedo spesso. Trovo questo piuttosto divertente, come inizia con l’inglese fino al tedesco e finisce di nuovo con l’inglese.

    https://i.redd.it/4jtpu5f3hj6g1.jpeg

    di Willstdusheide23

    View 12 Comments

    12 commenti

    1. bimie23 on

      Because a cookie isn‘t a Keks and Cranberry doesn‘t really have a German translation.

    2. yellow-snowslide on

      Well we have Kekse of course but this style feels American. We see them online as cookie, so this has become the “cookie” to us. The same goes for cranberries. We don’t have them here, so we usually here and then in english Media.

      It’s kind of like asking an American why they call it “Schnitzel”: it has always been called that.

    3. Original-Doughnut450 on

      Germans think they are cool when they use English with German. As a German I can say, it sounds exactly like you would imagine. Like a fuckin circus that can’t speak their mother tounge. Imagine speaking English, and for no reason, you throw a little bit of French in, a little bit of German. Yes, sounds, dumb, is dumb. My country is just stupid.

    5. sakasiru on

      English is considered hip by marketing people. That’s basically the whole reason.

    6. Holzkohlen on

      Cause those are American style cookies, not Kekse. Different words for different things.

    7. GoldenEgg_Sol on

      Marketing is trying to reach as many people as people I guess. If they keep these products in airports or city centres, and write everything in German many simply skip it. Most of them wont understand German words. So it’s easier to sell, more sale = more money! Simple

    8. iam-fauxreal on

      Growing up in Germany I never really saw that style of cookies in German stores. Sure on base we had chips ahoy but in netto or norma those didn’t exist so I’m going to assume they used the word cookies because the style of cookies are more American? Correct me if I’m wrong

    10. whistling_serron on

      My mother advertised “Zwiebeln” as “Onion” to me and my Brother because we did not eat “Zwiebeln”. But after that, we ate “Onions” (which is just the english word for Zwiebel)..

      So maybe the marketing people are trying the same?

      You can compare “Rauke” (very cheap green salad) with “Rucola” (very expensive green salad, in fact the same salad just a very smart marketing move later)

    11. DocSternau on

      Because the translation of ‘Cookie’ would be Keks or Plätzchen which both don’t fit to the american cookie and describe totally different kinds of baked goods – so we use your word to be specific of what you get.

      Cranberries is about the same – Moosbeere sounds very unappealing marketingwise and a lot of Germans don’t even know tht this is our own word for cranberries..

    12. Spacemonk587 on

      English is used a lot in Germany because it is perceived as cool and progressive. There are even totally made up English words like “Handy” for cellphone, that are used nowhere else but in Germany. The usage of English words and the mixing with German words is often referred to as “Denglish”.

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