Aldi è il supermercato in più rapida crescita negli Stati Uniti

With a well-earned advantage I should say. [Good video on the topic](https://www.youtube.com/watch?v=wlvup8NLKaY)

Like Aldi speedran the American dream cheap cheese, random middle aisle treasures, and somehow world domination through quarter carts.

I used to be a bit snobby about supermarkets — Waitrose specifically. Literally no reason other than I was (lucky enough to be) raised as a child with a weekly shop from there.

First I only bought fresh fruit and veg from Aldi, but meats and other products elsewhere. But now I’m a fully Aldi exclusive — there is literally no compromise to the stuff that they have there. A weekly shop at Waitrose vs. Aldi can sometimes be the difference between spending £120+ and £60+…

Any market share Aldi can accrue, here or in America, is only a good thing. Forces the big names to rethink a little bit, and we’re already seeing players like Tesco price matching against what Aldi are offering.

It’s a very established market that has very few new stores. Growing the fastest is great but it doesn’t mean everything.

Aldi has a 2% market share and has a very capped growth potential because you can’t get it all there. Look at the top grocers and you’ll see they all have the success they do because they are one stop shops. Most US families don’t want to have to go to 2-3 grocery stores a week.