Vendite Tesla in calo del 55% nel Regno Unito, del 58% in Spagna, del 59% in Germania, dell’81% nei Paesi Bassi, del 93% in Norvegia rispetto al 2024

I recently looked into Tesla’s January sales in 12 European markets, and the results were not pretty. Overall, across those 12 markets, Tesla’s sales were down 23%. However, one reader pointed out that it could be much more interesting going back two, three, or even four years. So, that’s what I’ve done today. However, for the most part, I’m focusing on looking back two years. Going further back, I lacked some data. Comparing to two years ago seemed ideal in multiple regards. Let’s dive in.

Tesla Sales Trends in 13 Countries
UK
January 2024 — 1,591
January 2025 — 1,450
January 2026 — 714
55% drop from 2024 to 2026

Compared to January 2024, Tesla’s sales in the UK this January were 55% lower. That’s a massive drop in sales — especially if one recalls that Tesla was supposed to be achieving 50% growth a year, on average, this decade. But what about other markets? Perhaps the UK is presenting unique challenges to Tesla.

Germany
January 2022 — 419
January 2023 — 4,241
January 2024 — 3,152
January 2025 — 1,277
January 2026 — 1,301
59% drop from 2024 to 2026, 69% drop from 2023 to 2026
Well, looking at Germany, an even bigger and more important market, the trend is even worse. Tesla’s January sales were down 59% this year compared to 2024, and down 69% compared to 2023. Surely, this is as bad as things will get for the company, though. And remember that Elon Musk got very involved in politics in the UK and Germany, pushing an extreme right-wing agenda in those countries. Perhaps that made the story in the UK and Germany especially bad.

Netherlands
January 2023 — 592
January 2024 — 1,619
January 2025 — 927
January 2026 — 303
81% drop from 2024 to 2026
Or the issue is broader…. As we can see here, in the Netherlands, Tesla’s sales were down 81% in January compared to January 2024! Yikes. (Compared to January 2023, at least, they were down “only” 49%.)

Norway
January 2022 — 47
January 2023 — 21
January 2024 — 1,108
January 2025 — 687
January 2026 — 83
93% drop from 2024 to 2026
In Norway, Tesla’s sales drop climbed even higher! Down 93% compared to 2024, at last, we will not find another country where sales dropped more. To be fair, though, January 2024 stood out as a truly unusual sales month and January 2026 deliveries were actually up compared to January 2022 and January 2023.

Good to see.

In my UK city, Tesla opened its first dealership about 9 months ago.

Tumbleweed, carpark is empty and there appears to be no one about in the building.

And the stocks keep increasing… It’s really a meme stock…

So T$LA up 25%?

Even Norway, where four out of five garages have such a vehicle, is now giving up on TSLA? Cool.

Btw, the TSLA share currently approaches a PER of 400: [https://public.com/stocks/tsla/pe-ratio](https://public.com/stocks/tsla/pe-ratio)

For non-fintech folks: The Price Earning Ration reflects, how many years of current company earnings are needed to justify the current stock price. In this case: 400 years 😉

Even Nvidia has a PER of “just” 45.

rage baiting is keeping relevant the worst that humanity has to offer
tesla is still in the news only to milk those sweet sweet musk rage clicks

no other company decline has ever been reported for 1 years straight like this

We can do better.