Gli agenti immobiliari utilizzano le foto basate sull’intelligenza artificiale per “mostrare il potenziale” e l’autorità di regolamentazione della pubblicità afferma che va bene
https://www.thejournal.ie/house-prices-ads-property-artificial-intelligence-ai-6960437-Feb2026/
di expectationlost
17 commenti
>THE ADVERTISING REGULATOR has said that artificial intelligence (AI) generated images on property listings are “not likely to mislead” if properly flagged.
>It comes as one Cork estate agency and auctioneer has garnered criticism for showing spruced-up versions of photos of a property, alongside the real ones.
Heres that particular house ad on myhome, they label the AI ‘potential’ images and show the actual before photos. [https://www.myhome.ie/residential/brochure/258-pearse-road-ballyphehane-cork/4981684](https://www.myhome.ie/residential/brochure/258-pearse-road-ballyphehane-cork/4981684)
I guess I could put a box of scraps on donedeal and sell it as what a potential car could be
It’s one thing showing potential, it’s another when it shows things that can’t actually fit into the space. There should have to be some level of oversight to ensure what they’re advertising is at least possible.
As long as it’s clearly flagged and they aren’t the only photos shown I don’t really see much of an issue with it.
The photos in a property ad like that are only supposed to give you an idea of what the places looks like, or could look like.
Would be different if there was a buy now button alongside it.
They won’t have AI estimate the potential cost of the renovation anyway
Doing this before and after on the inside of a room is fine, but the first photo should show the outside of the real house.
Here’s what the house would be worth if you put €150k and months of work into it after you buy it. And therefore that’s what we will charge you now.
Not AI related but somebody is going to build a mixed use block beside them too [https://www.google.com/maps?q=258+Pearse+Road,+Ballyphehane,+Cork](https://www.google.com/maps?q=258+Pearse+Road,+Ballyphehane,+Cork)
I just don’t see the point? It’s not as if it’s difficult to sell a place in this country regardless of condition
Oh, please. No one is buying a house without going on a viewing in person. There are really much bigger problems with the property business than this.
The acceptance of this must have come from developer lobbyists. Were anyone else to do if they wouldn’t be allowed?
As long as they stipulate what photos are virtually staged I don’t mind it. But there are some that are so clearly inaccurate it’s painful
Everyone’s favourite kitchen essentials, Wide Kettle and Long Toaster
https://preview.redd.it/w9exbtx51ckg1.jpeg?width=1179&format=pjpg&auto=webp&s=96c2f89ff4be992712406a335cdda528e087a2fe
Yet another way AI makes everyone’s lives worse.
No way this stands if people complain. It’s inherently manipulative even if it’s flagged. Real estate agents will very quickly start proving things in potential rather than actual value if this stands.
For what it’s worth, when my wife’s family were selling their property abroad 2 years ago part of the fees covered a graphic/interior designer to redesign what the house could look like for potential buyers.
Being honest as a buyer in the market I’ve not sure I’ve a huge amount of issue with it. Estate agents are at far far worse than this and it’s harder to spot/call out than a bad AI image.
Ad regulators are probably landlords.