La catena di supermercati britannica Islanda ritira la controversia sui marchi con l’Islanda
https://www.theguardian.com/business/2026/mar/04/uk-supermarket-chain-iceland-drops-trademark-dispute-with-iceland
di Canal_Volphied
La catena di supermercati britannica Islanda ritira la controversia sui marchi con l’Islanda
https://www.theguardian.com/business/2026/mar/04/uk-supermarket-chain-iceland-drops-trademark-dispute-with-iceland
di Canal_Volphied
8 commenti
So Iceland finally accepted that Iceland is actually Iceland. Took a while, but geography wins this round.
Were they hoping to win and force Iceland to change the name of the country?:))
They’re going to change their name to Greenland now.
Cisco has long had a formal policy that you cannot use its trademarks or name in a way that could cause confusion about the origin of products or imply false affiliation, and that includes using “Cisco” in a company or product name in confusing ways. This sort of policy underpins cease‑and‑desist letters and, if needed, lawsuits against companies whose names or products are too close.
I seem to remember at least one ridiculous assertion.
These lawyers get paid too much.
This is fairly ridiculous, but I can kinda see why it happened. It’s reasonable for Iceland the country to not want their country name to be monopolised by a random supermarket, and it’s also reasonable for Iceland the supermarket to not want dodgy knockoffs of their (already pretty shite) brand out there.
It really doesn’t seem cases like this should be allowed to drag on for so long.
Not Brits stacking up another L to the sharkpissing Codhoarders
The company should change its name to Ísland