La catena di supermercati britannica Islanda ritira la controversia sui marchi con l’Islanda

https://www.theguardian.com/business/2026/mar/04/uk-supermarket-chain-iceland-drops-trademark-dispute-with-iceland

di Canal_Volphied

8 commenti

  1. merrybynature on

    So Iceland finally accepted that Iceland is actually Iceland. Took a while, but geography wins this round.

  2. EndeLarsson on

    Were they hoping to win and force Iceland to change the name of the country?:))

  3. Significant-Crow-974 on

    Cisco has long had a formal policy that you cannot use its trademarks or name in a way that could cause confusion about the origin of products or imply false affiliation, and that includes using “Cisco” in a company or product name in confusing ways. This sort of policy underpins cease‑and‑desist letters and, if needed, lawsuits against companies whose names or products are too close.
    I seem to remember at least one ridiculous assertion.
    These lawyers get paid too much.

  4. Rulweylan on

    This is fairly ridiculous, but I can kinda see why it happened. It’s reasonable for Iceland the country to not want their country name to be monopolised by a random supermarket, and it’s also reasonable for Iceland the supermarket to not want dodgy knockoffs of their (already pretty shite) brand out there.

  5. King-Gabriel on

    It really doesn’t seem cases like this should be allowed to drag on for so long.

  6. DreadPiratePete on

    Not Brits stacking up another L to the sharkpissing Codhoarders

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