They’re doing it to get around NI’s rather old fashioned licensing laws (although I don’t think those of us in the 353 are that far ahead of them?).
I’m interested in if it’ll actually be branded as a Lidl pub or more like a regular pub. They say it’ll be a separate premises but carry Lidl and local brands.
TheChrisD on
What sort of ass-backwards laws are those? This would never fly in a UI…
> In Northern Ireland, supermarkets must overcome two hurdles before they can start to sell alcohol.
> They first must buy a licence which has been “surrendered” by another business, such as a pub which is closing down.
> This “surrender principle” acts as a strict cap on the number of premises which can sell alcohol.
> Secondly, the supermarket must pass the “inadequacy” test in which it has to show the number of existing licensed premises in an area is inadequate to meet the needs of the public.
> Lidl was not able to pass the inadequacy test for a standard off-licence.
> It was able to pass the test for a pub as two bars close to the supermarket have closed in recent years.
GnomeDissecter on
They should lean as hard as possible into the Lidl branding and experience. Serve Perlenbacher on tap and have the staff in the Lidl uniforms. Get the bakery going selling sausage rolls on one side.
bartontees on
Are you drunk?
Ahhh, I’m only a lidl drunk
Ambitious_Field6683 on
You were all day in Lidl? How did you come home with no shopping?
qwerty_1965 on
Presumably the snacks etc will be straight from the own brand warehouse at Lidl warehouse prices. Will they have a significant pricing advantage? Also, sitting on stacked pallets? Could be a cost of living crisis themed pub.
Liambp on
It’s a genius marketing move in fairness. Whatever chance you have of resisting the “bargains” in the middle aisle normally you have no hope at all with a few pints on board. We will all be coming home from the pub with full sets of horse riding tack and boxes full of pneumatic screwdrivers.
Velolad on
My guess is that the middle aisle will be a urinal.
Dapper_Fun114 on
Did I read that right? There opening a pub?
Gwanbulance on
“Bar number two is now closing. We’re happy to take your order at another bar.”
*queue of customers shuffle off to form the exact same queue three metres away while Paweł adjusts his headset and prepares to lash pints down the bar with his five hands*
GreatEire on
I would like to return this pint , it fell apart on me before I could drink it.
12 commenti
They’re doing it to get around NI’s rather old fashioned licensing laws (although I don’t think those of us in the 353 are that far ahead of them?).
I’m interested in if it’ll actually be branded as a Lidl pub or more like a regular pub. They say it’ll be a separate premises but carry Lidl and local brands.
What sort of ass-backwards laws are those? This would never fly in a UI…
> In Northern Ireland, supermarkets must overcome two hurdles before they can start to sell alcohol.
> They first must buy a licence which has been “surrendered” by another business, such as a pub which is closing down.
> This “surrender principle” acts as a strict cap on the number of premises which can sell alcohol.
> Secondly, the supermarket must pass the “inadequacy” test in which it has to show the number of existing licensed premises in an area is inadequate to meet the needs of the public.
> Lidl was not able to pass the inadequacy test for a standard off-licence.
> It was able to pass the test for a pub as two bars close to the supermarket have closed in recent years.
They should lean as hard as possible into the Lidl branding and experience. Serve Perlenbacher on tap and have the staff in the Lidl uniforms. Get the bakery going selling sausage rolls on one side.
Are you drunk?
Ahhh, I’m only a lidl drunk
You were all day in Lidl? How did you come home with no shopping?
Presumably the snacks etc will be straight from the own brand warehouse at Lidl warehouse prices. Will they have a significant pricing advantage? Also, sitting on stacked pallets? Could be a cost of living crisis themed pub.
It’s a genius marketing move in fairness. Whatever chance you have of resisting the “bargains” in the middle aisle normally you have no hope at all with a few pints on board. We will all be coming home from the pub with full sets of horse riding tack and boxes full of pneumatic screwdrivers.
My guess is that the middle aisle will be a urinal.
Did I read that right? There opening a pub?
“Bar number two is now closing. We’re happy to take your order at another bar.”
*queue of customers shuffle off to form the exact same queue three metres away while Paweł adjusts his headset and prepares to lash pints down the bar with his five hands*
I would like to return this pint , it fell apart on me before I could drink it.
Hopefully this will arrive to my local Lidl