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    La Ferrari presenta Luce, la sua prima auto completamente elettrica

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    1. Several_Ant_9867 on

      That’s pretty ugly, especially for a ferrari. They tried their best to make it unsellable, so that they could say they tried to go electric and failed. The should look at Chinese supercars if they wanted some inspiration

    2. Forgotthebloodypassw on

      Sir Jony must have been mad, it’s as ugly as a Nissan road car.

    3. Local-Fisherman-2936 on

      This is good strategy. Create crap. No one wants it. Investors angry. Never ever create ev again.

    4. ctudor on

      did they made it on purpose so no one would buy it except collectors who have to catch them all? 😕

    6. Acceptable-Offer5504 on

      I wouldn’t say it’s ugly by Ferrari standards, that it is, but as a car itself it’s pretty ugly. Look at what Xiaomi is doing with the ultra and the new yu7 gt, maybe they are uninspired designs or whatever but they are sexy cars 

    8. Titoto972 on

      It’s not designed by Ferrari but by a designer in L.A.
      I don’t understand why they chose to outsource such an important car…
      The inside is not too bad if you are into some kind of retro-futuristic style.
      The outside…under certain angles you can see some older Ferraris or even imagine some cool shape…but yeah…very surprising…not sure about it… looks heavy and plastic… very different than even the purosangue

    9. Unreliable-Expert on

      I know I am the minority here, but I like it.

      There have been ugly Ferraris before. This isn’t one. It’s honest. It doesn’t hide the fact that it is what it is. An EV. This is an entry and the first car I figure of what is to come. I’m sure there will be banger Ferrari EVs. I’m glad they are doing it this way and they have an honest take when it comes to trying something new. Unlike Mercedes with all of its fakery when it comes to their new GT. This Ferrari feels thoughtful.

      I wanna see it in black.

    10. blackcoffee17 on

      I don’t understand why every new electric car needs to look futuristic like an ugly spaceship. You already have beautiful and timeless designs, just reuse them and redesign the insides. Valid for other car brands roo.

    12. blames_the_netcode on

      The back looks like Kirby swallowing a 360 Modena. It’s like the back of a BMW i8 eating a Porsche. The car being eaten by this one is probably pretty good, give me that!

    13. AcanthaceaeMotor4313 on

      The last couple of models weren’t that great (design) for example the new testarossa, but this one is ugly as hell. Hopefully this are just some renders made by a fan 😅

    15. blackdragonstory on

      This looks like a toy car.
      Why not do black instead of blue.
      Maybe black and red for the bottom or some other color combo.

    19. Mouse-E-Tongue on

      It looks American – like a Mustang or something. What a shame. American cars are so ugly

    20. dat_9600gt_user on

      Luxury sports car maker Ferrari has unveiled its first fully electric car – the $640,000 (£474,320) Luce.

      The new model departs from the look of typical Ferraris as the Italian brand’s first ever five-seater, created in collaboration with the LoveFrom agency founded by former Apple design chief Sir Jony Ive.

      Responses on social media to the launch have ranged from describing it as “straight to the junkyard trash” to an “absolute masterclass in design”.

      Supercar rivals like Lamborghini and Porsche have scaled back on their EV plans due to poor demand and intense competition from Chinese brands.

      Ferrari chief executive Benedetto Vigna said in Rome that the Luce, Italian for “light”, has taken half a decade to develop.

      Ferrari plans to roll out the electric vehicle (EV) after [previously ruling out such a move](https://www.bbc.com/news/newsbeat-14571994), opting instead to make hybrid cars that are powered by both petrol and electricity.

      The Luce runs with a Ferrari-made electric motor on each wheel, helping the car to hit 60mph (96km/h) in around 2.5 seconds.

      The firm said that all of the components are made in-house, so that the car can be repaired by the company well into the future, protecting the Luce’s resale value.

      The shift by motor industry giants to EVs has faced major obstacles in recent years.

      Carmakers including Ford and Volkswagen have doubled down on petrol cars, especially in the US, due to poor demand and regulatory changes under President Donald Trump, who has cut incentives for EV buyers.

      The launch of [Jaguar’s electric concept car was heavily criticised](https://www.bbc.com/news/articles/czen5y97yjzo) for abandoning the British brand’s classic styling.

      Ferrari’s unveiling of Luce has faced similar criticism.

      One account on X said: “Ferrari just killed their brand just like Jaguar did. This is straight to the junkyard trash.”

      “What is going on with European Luxury car manufacturers? First Jaguar and now Ferrari”, another account posted.

      But not all commentators were felt negatively about the new car, with one post saying: “Absolute masterclass in design. Ferrari just unveiled the breathtaking LUCE concept, and it is a total game changer.”

      Ferrari’s chief design officer Flavio Manzoni said in an interview with YouTuber Cleo Abram that critics are part of the innovation process.

      He acknowledged the concept of an electric Ferrari with a new design is “polarising” but believes people will appreciate it in months to come.

      Ferrari has also said it will continue offer petrol and hybrid cars along with its all-electric vehicle.

      Meanwhile, Ferrari’s direct competitors have rolled back their EV ambitions.

      Lamborghini abandoned its plans to launch all-electric cars, pivoting to hybrid models instead, citing low demand for high-end luxury EVs.

      Germany’s Porsche has [scaled back its EV plans](https://www.bbc.com/news/articles/cdr6z6ryxv3o) due to weak demand, caught between poor sales in China and tariffs in the US.

      Western carmakers have also [faced intense competition from Chinese carmakers](https://www.bbc.com/news/articles/cdr6z6ryxv3o), which are able to produce vehicles faster and more cheaply.

      Ferrari is Europe’s most valuable carmaker. It relies on selling highly exclusive cars – a strategy that has helped to shield Ferrari from much of the pressure faced by rivals.

      Yet Ferrari’s shares have dropped by more than 25% over the past year, mirroring a wider slump across luxury brands as inflation around the world has shaken demand for high-end goods.

      [](https://www.bbc.com/news/articles/c5y66yemjdmo)

    21. anonteje on

      What the fuck. It looks like a Chinese copy of a Honda. Someone ought to get fired.

    22. Appleberry-16 on

      i’ve seen this posted so many times that i though it was a joke

    24. Unlikely_Villain on

      Eh, subjectively it looks alright. Its the price that is scandalous.

    25. Dear-Appointment8039 on

      I don’t really hate the exterior, and I love the interior… But that is not a €550000 car.

    27. Juanbolastristes on

      They could harness the power of Enzo Ferrari body revolting in his grave, must be at least 1.21 gigawatts

    28. waytoosecret on

      W T F is that thing?! 😂😂 Wow that is not just ugly, it’s fugly!

    29. Dutchie854 on

      This thing makes the AMG GT look good, this has to be on purpose to avoid building EV’s in the future.

    30. SpikeCraft on

      Everyone saying it’s ugly but I actually like it a lot… maybe it’s me?

    32. paperclipknight on

      The 6 people who’ll buy them will be very happy

    33. mattiasso on

      If they hidden the Ferrari logos I would think it’s a Polestar

    35. sicsemperego on

      Ferrari needs to take a hard look at themselves and after that a close look at Renault and how they did their EV Twingo, Renault 4 and 5.

    37. RecordApprehensive17 on

      🤔sérieux Ferrari se fou de la gueule du monde. Ils ont fait pression au près de l’UE pour ne pas avoir les même contraintes que les autres constructeurs sur l’électrification des voitures pour finalement pondre cet étron (il on peut-être récupérer le designer de jaguar) bref les gens pété de tune ne veulent pas d’électrique et ceux qui sont intéressés ne peuvent pas s’offrir cette…..Chose un jolie coup de communication anti électrique de la part de Ferrari

    38. legice on

      Honestly, for an electric vehicle, they overlayed the ferrari DNA over a EV.

      Im not saying its great, but unless its going to be an affordable/family ferrari or going the Dino, they missed the mark completely.

      Im betting this is a technology test more than anything else atm, an expensive one, but this way, they can test what can break, where they need more space and so on.

    39. nn2597713 on

      It looks like every other EV sedan on the market. That’s not a Ferrari.

    41. _El_Cid_ on

      This is the Apple Car that Jony Ive stole from Apple lol. And 10x the price it should have been. The interior UX is cool though.

    42. KC0023 on

      I am gonna wait till I see it in real life. It looks interesting.

      But one thing is hilarious to me, you could read the same reaction about the BMW i3 and the iX3. Both of them are sold out and the waiting list to get one is crazy long. Going with that, I think Ferrari will make a giant pile of money from this car.

    43. ehwhatacunt on

      Enzo: “When you buy a Ferrari, you pay for the engine, and I give you the rest of the car for free.”

      How does it work when there’s a Bosch or similar electric motor?

    44. Mdiasrodrigu on

      I wouldn’t say it’s ugly, but it’s an acquired taste

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