Qualcuno conosce il significato di questi segni dell’aquila sui campi lungo l’autostrada? Ne ho visti diversi e sono riuscito a ottenere solo poche foto.
https://www.reddit.com/gallery/1dgz4ml
di Content-Tough7324
Qualcuno conosce il significato di questi segni dell’aquila sui campi lungo l’autostrada? Ne ho visti diversi e sono riuscito a ottenere solo poche foto.
https://www.reddit.com/gallery/1dgz4ml
di Content-Tough7324
3 commenti
mattoni? uz neni …
These used to be adverts for Mattoni, a brand of mineral water. Some years ago, a law came into effect, banning all roadside advertising, so they just striped the branding and left it there.
They were “Mattoni” eagles. Huge custom billboards. However some time ago, laws prohibited advertisements near highways. Instead of taking it down, they’ve changed it to “artworks”, i.e. exploited the loophole in the law.
Since the eagle logo is so prominent, it serves its purpose well. Though they’ve adjusted/simplified the logo later on. And every year further from those changes (of logo and billboards to artworks), less and less people know what’s going on. 🙂