Mi scusi? Non è una grande perdita di un’identità storica?

It makes total sense.

The Toblerone is not longer made in Switzerland, so now the Matterhorn is no longer our problem.

Let’s leave the Italians deal with that mountain, it’s too costly to maintain the shape: the whole summer is spent breaking rocks, polishing, gluing new rocks to make the mountain looks more like the postcard photos, … such a mess.