Apologises to whom? Was the whole world offended? All of the women I know who can assemble a cabinet would find it funny, only the ones who couldn’t would be offended.
nothingnew09876 on
If its a misconception that women aren’t as good as men at assembling flat packed furniture.
It’s a misconception spread by women, in order to get men to assemble the flat packed furniture.
Conscious-Ball8373 on
Did no-one, anywhere in the process, stop and think, “Is this really going to make us look good?”
KeyLog256 on
I would bet money that literally no one complained, but B&Q are apologising anyway and now basically have free advertising in national news outlets.
Tesco pulled the same trick with their “offensive” word-play billboards a few years back.
Dedsnotdead on
My Wife used to build all the flat pack stuff.
She’s significantly better at looking at instructions, identifying all the parts and the build order and then cracking on.
Just the way her mind works she says.
Whoever wrote the copy and whoever approved that ad was having an off day to put it politely.
LuciPichu on
I wonder if anyone told B&Q the current world champion in flat pack building (Yes, it’s a thing. In its first year but still a thing) is a woman, lol.
I thought it was common knowledge that women are significantly better at flat pack furniture builds than men.
Wipedout89 on
My wife builds all the furniture in our house. She just has a vision and a patience for it that I don’t possess.
I think the joke is just harmless fun though really it’s obviously tongue in cheek
DornPTSDkink on
Remember the days of Yorkie bars and McCoys crisps doing the whole not for women thing
Funny adverts though
Ornery_Name717 on
My wife got the instructions. She told me what’s to do. Hate to read it. My wife got a better than me
Erewash on
I, for one, often have to source ‘a girl’ to build the things. Smaller hands, see.
redmanshaun on
Wish my wife would assemble it. Not help. If im doing it then stay waaay out my way until I’ve stopped swearing and finished putting it together
jimmywhereareya on
Many moons ago I worked in a large Argos shop in Liverpool city centre. I f60 was assembling a large living room type display cabinet, drunk man wonders over and asked me why I was assembling the cabinet. I replied, because they couldn’t find a man who could read the instructions.
RobertGHH on
Seems everyone has lost their sense of humour now since Brexit.
nazrinz3 on
I did chuckle, how the heck did this slip through lol
EstebanClunge on
It’s a benign satire on female insufficiency, just like yorkie once was – it’s a targeted advert for women, “prove yourself by buying this” – any other take is null
16 commenti
Apologises to whom? Was the whole world offended? All of the women I know who can assemble a cabinet would find it funny, only the ones who couldn’t would be offended.
If its a misconception that women aren’t as good as men at assembling flat packed furniture.
It’s a misconception spread by women, in order to get men to assemble the flat packed furniture.
Did no-one, anywhere in the process, stop and think, “Is this really going to make us look good?”
I would bet money that literally no one complained, but B&Q are apologising anyway and now basically have free advertising in national news outlets.
Tesco pulled the same trick with their “offensive” word-play billboards a few years back.
My Wife used to build all the flat pack stuff.
She’s significantly better at looking at instructions, identifying all the parts and the build order and then cracking on.
Just the way her mind works she says.
Whoever wrote the copy and whoever approved that ad was having an off day to put it politely.
I wonder if anyone told B&Q the current world champion in flat pack building (Yes, it’s a thing. In its first year but still a thing) is a woman, lol.
[Only reason I know this is because it came up on Bored Panda.](https://www.dailyrecord.co.uk/news/uk-world-news/brit-woman-becomes-flatpack-world-35163216)
I thought it was common knowledge that women are significantly better at flat pack furniture builds than men.
My wife builds all the furniture in our house. She just has a vision and a patience for it that I don’t possess.
I think the joke is just harmless fun though really it’s obviously tongue in cheek
Remember the days of Yorkie bars and McCoys crisps doing the whole not for women thing
Funny adverts though
My wife got the instructions. She told me what’s to do. Hate to read it. My wife got a better than me
I, for one, often have to source ‘a girl’ to build the things. Smaller hands, see.
Wish my wife would assemble it. Not help. If im doing it then stay waaay out my way until I’ve stopped swearing and finished putting it together
Many moons ago I worked in a large Argos shop in Liverpool city centre. I f60 was assembling a large living room type display cabinet, drunk man wonders over and asked me why I was assembling the cabinet. I replied, because they couldn’t find a man who could read the instructions.
Seems everyone has lost their sense of humour now since Brexit.
I did chuckle, how the heck did this slip through lol
It’s a benign satire on female insufficiency, just like yorkie once was – it’s a targeted advert for women, “prove yourself by buying this” – any other take is null