Oggi come ogni allora e ora quando penso ai bei vecchi tempi, mi sono ricordato del più grande cioccolato della mia infanzia: Blox from Migros. Sicuramente la mia “Madeleine de Proust”
Queste sono le uniche foto che ho potuto trovare online ma se li conoscessi sai di cosa sto parlando.
Quindi, perché diavolo ha smesso di Migros/Frey? Erano troppo buoni e prima del loro tempo?
Le grandi lobby al cioccolato hanno minacciato Migros, quando hanno visto il mercato scivolare tra le dita?
Il team di marketing che ha deciso di finire è stato licenziato?
Il team di marketing che ha recentemente deciso di vendere lego senza nome di Blox è stato licenziato? Saranno?
Per chi devo votare/pagare per vedere queste delizie celesti tornare?
https://i.redd.it/qyd098h40w7f1.jpeg
di Nixx177
6 commenti
Darn, that Blox Pistache looks nice. Never seen that before. Bad that it is no longer available.
Try contacting Migros Customer Service.
officially to young to know this
Oh I remember them! No clue why they disappeared though. Maybe Nestlé and Migros had a dispute 🧐
> So, why the hell did migros/frey stop making them?
They were indeed great!
And to answer your question: I don’t know, but Migros has a long tradition of making bad decisions.
So if the obvious way to go forward is to keep a great product, then chances that they’re going to cancel the product are high.
Probably it was decided in the course of their general strategy “less store brands, more ‘real’ brands” that they have started quite a while ago. So they probably decided that they want to sell Mars and Snickers instead of Blox. (As they have reduced the amount of Frey Chocolate in order to flood the shelves with Lindt.)
Funnily enough Coop over the same period of time has basically been doing the opposite (introducing more store brands), this is why Coop and Migros are nowadays more similar than they used to be two, three decades ago. (And maybe also the reason why Coop became more successful while Migros is falling apart.)
OMG. brings me back hard ! Totally forgot about those ! Thx dude
I also remember a product called Top2 that basically nobody else does (so far I’ve only ever met 1 person who could still remember).
It was a mix of ketchup and mayo. There were even ads on TV for it (“Some it like that way, some like it the other way. Why not both”)
Funnily enough, I’ve seen the same concept again in stores just last month.