“Bisogno urgente” di attuare le disposizioni della legge sulle lingue ufficiali

>Highlighting the “positive impact” that implementation of language legislation has had on strengthening language rights, Mr Ó Concheanainn said the prominence of Irish language across diverse media has “significantly increased”.

>Section 10A of the Languages Act requires that at least 20 per cent of advertising placed by all public bodies in any given year is in Irish and that at least 5 per cent of their annual advertising budget is spent on Irish language media.

>Figures released last year by An Coimisinéir Teanga show that in 2023, public bodies placed advertising to the value of €3.8m on Irish-language media. Irish language advertising to the value of €10.4m was also placed on English-language media as a result of this provision.

I note they don’t say this has done anything to increase the number of people speaking Irish.

Such performative wank.

And this new thing of requiring public bodies to have Irish names going forward serves merely to cause confusion. Nobody in Ireland is going to suddenly rediscover Irish because the Media Commission is now Coimisiúin na Meainn or whatever the fuck it is.

Yep, this definitely sounds like a high priority issue for the country. Forget housing, health, FDI, the economy, climate change or energy supply. What we really need is more money funneled into irish language advertising /s