Seems a bit of a ridiculous headline to me. Since when does number of MPs define news interest?
winobeaver on
what percentage of the vote did they get
everyone knows the Tories are gonna implode even more in the next election and these guys are gonna scoop up a bunch more seats. You reckon we should hear from Kemi Badenoch more often cos of how many seats she’s got? Ed Davey seems more relevant to the future of this country than Kemi
i-am-not-pikachu on
They have 27% in the yougov polling intention, so that seems about right visibility wise?
They’re also clearly saying things that make nice clickbaity headlines for the news.
Darkone539 on
They are topping polls, and the number of MPs in a first past the post system does not reflect interest. They got something like 15% of the vote in the last election.
Even if their news coverage is a bit much, putting the MP number as a reason is disingenuous at best.
UuusernameWith4Us on
Reform are leading the polls for the next election. 25% under represents their popularity in the polls.
If you want to criticise Reform doing so in a way which isn’t so transparently disingenuous would be more effective.
laredocronk on
They got ~14% of the votes in that same election though…
Because I can’t help fixing the number of headlines every political party will get for the next five years based on how many MPs they get under an FPTP election doesn’t sound like a great system?
Electricbell20 on
Got to keep reminding the plebs about who their masters are for when they win.
cactusnan on
Only twenty five percent? It feels like eighty percent.
vonscharpling2 on
“Taylor Swift has parachuted into a party conference and has taken the entire hall hostage at gunpoint”
“Oh my God. Which party?”
“I’ll be able to let you know when the quota resets”
DarthKrataa on
A few ways you could look at this.
I think it would be fair to point out that its probably reasonable as a percentage of their vote, the news want clicks, no point in giving air time to anyone who only got 0.7% of the vote but they did get 14% of the vote and they did gain councillors in the last local elections. They also generate traffic, people are more likely to want to read what Farage has said over Ed Davy for example.
Even a woke lefty like me is probably going to read news about refromuk over another party because i just love to get my rage on in the morning.
Now where we do have a problem i thinks is with the media not holding them to account for the stuff they say or the plans they propose. Farage will dodge a question, answer the question he wants to answer and the journalists don’t push all that hard. That’s a problem.
Ok_Dingo297 on
BBC did this with the BNP back in the day. That period when the BNP seemed to be getting big was literally caused by the media. Not saying reform are the BNP (other may argue they are not my point)
HeartyBeast on
Reform with 35% polling numbers only feature in 25% of news bulletins? https://bmgresearch.com/news/with-a-record-35-vote-share-reform-are-upending-british-politics/
video-kid on
What’s pissed me off today is that they’re talking about crisis in the Tory and Labour camps – which there absolutely is – but not mentioning Frage being in the shit for avoiding tax duty himself or not disclosing shit about his trips to America. He deserves as much criticism as Badenoch or Starmer, because as it is people will think “Oh, well at least Farage has his shit together!”
Pandita666 on
He does has charisma though in that slimy toad way – whereas all the others sound exactly the same and are on message. Reform just make shit up on the fly so it’s more entertaining
SojournerInThisVale on
Almost like they have a large degree of popular support. The MP metric is such a stupid way of gauging support
ID3293 on
Given Reform are above 25% in the polls this clearly shows anti-Reform bias at the BBC.
Rekyht on
Clearly because they’re over represented in the media. Reform voters wouldn’t know the truth if it hit them in the face.
TwoMoreMinutes on
hmmm and what % are they hitting in the polls
or are we just going for the disingenuous approach, as per
DidgeryDave21 on
I’m not saying Reform are being over or under represented, but…
Robert Zajonc actually led a study that, to put into simple terms, proves that repeated exposure to a stimulus increases attraction to it.
I remember there being an example where a series of photos of women would cycle through with one of the photos being repeated more than the other. In the end, all of the photos were shown, and the viewers were asked to select which they found the most attractive.
An overwhelming majority of people said they found the female whose picture was repeated more was the most attractive.
A secondary study, where all pictures were shown the same amount of times, resulted in that same woman being considered the least attractive.
Fresh_Formal5203 on
The problem is that that the Radical Left are unable to come up with something meaningful to argue without quickly returning to denigrate Reform and Farage.
There is no alternative debate.
ShufflingToGlory on
I’ve got no time for Reform but their 2024 GE vote share and current polling justifies an elevated level of media coverage.
I’d rather it was effective scrutiny though.
fitzgoldy on
Reform are also looking good (leading all polls for awhile now) to be the next government and have made a lot of noise so it’s not surprising.
qwerty_1965 on
And Chris Mason is rather excited in almost all of them.
Efficient_Sky5173 on
It cost money to gaslight an entire country. So pay your TV license fee. Or the BBC will knock at your door.
Toastlove on
Rounding on the BBC now? Thought they were a sacred cow here.
Nipplecunt on
I complained and BBC responded and said it’s because of vote share because Reform UK won more than four million votes in the 2024 general election, making them the third largest party in terms of vote share (more than 14%), behind Labour and the Conservatives, but ahead of the Liberal Democrat’s, who nevertheless returned more than 70 MPs.
Of course I think it’s more about making rich people on their board richer
MyDadsGlassesCase on
How many people in this thread are complaining about representation while they voted against electoral reform because their friends in 55 Tufton St said babies would die. Or soldiers. I forget which one.
honkballs on
The only reason I know what Reform / Farage is up to is the non stop talking about Reform in this sub.
Damn_sun on
Ironically one of Reforms key manifesto pledge is to abolish the tv license and demolish the BBC. One policy i can get behind. Imagine having to pay 170 just to watch a stream of CNN.
fuckety_byebye on
Response to a complaint:
Thank you for getting in touch with us about our recent news coverage of Reform UK.
BBC News is committed to providing our audiences with fair and impartial coverage of all relevant political parties. Whenever we invite representatives of any political party to take part in our coverage, we are careful to ensure that views are appropriately challenged and analysed, over an appropriate period of time. Our Editorial Guidelines make it clear that: “Evidence of past electoral support and current electoral support should be taken into account in making judgements about appropriate levels of coverage and prominence.”
Traditional voting patterns across Britain have been shifting, providing a challenge to established political parties, especially Labour and the Conservatives. At the 2017 general election, those two parties combined won more than 80% of the vote – at last year’s general election, that figure was well below 60%. Current opinion polls put their combined support at nearer 40% across Great Britain.
During the last year or so, Reform UK (formerly the Brexit Party) appear to have been the main beneficiary of this shift. Our assessments of “past electoral support” include both representation (ie how many MPs are elected) and also vote-share (ie how many people actually vote for a party overall). Although they have four MPs currently, Reform UK won more than four million votes in the 2024 general election, making them the third largest party in terms of vote share (more than 14%), behind Labour and the Conservatives, but ahead of the Liberal Democrats, who nevertheless returned more than 70 MPs.
In the 2025 English local elections in May, Reform UK won a majority of ten councils plus two Mayoral contests, securing more votes across England than any other party (an estimated national share of above 30%). On the same day, Reform UK won a parliamentary by-election in Runcorn and Helsby, with nearly 39% of the vote in that constituency.
Assessing “current electoral support” includes an obligation to take into account legitimate opinion polls, especially where there are robust and consistent trends (as measured by voting intention polls conducted by members of the British Polling Council). All such surveys fully conducted since the May elections (a total of more than 90 consecutive polls) indicate that Reform UK are ahead of all other parties across Britain; during August, the party’s polling average across 17 opinion polls, from a range of companies, increased to 30%, ahead of Labour (21%), the Conservatives (18%), the Liberal Democrats (14%) and the Green Party (9%).
Recently, Reform UK announced its immigration strategy and we considered many people who had voted for the party (or say they intend voting for it) would be interested in seeing the proposals. However, BBC News hasn’t simply reported on the strategy, we have also provided political analysis, scrutinised its spokespeople and heard from many individuals and parties across the political spectrum, including the government, providing a wide range of views on the issue.
With regards to Nigel Farage, he is an elected MP and leader of a political party with clear evidence of significant electoral support. Many political analysts across the media, with different political perspectives, report that Reform UK are “making the political weather” – in other words, the reactions and policies of the other political parties can only be properly understood in the context of knowing what is happening with Reform UK and its increased level of support.
We give careful consideration to ensuring any story concerning Mr Farage and Reform UK are given proportionate and appropriate coverage on our networks and online. We thank you for taking the time to get in touch, and your comments have been passed along to senior news editors.
Sea-Caterpillar-255 on
.7% of MPs? They have 30% popular vote in the polls, with kami in deep sleep and Starmer floundering they are the current opposition and the most likely next government.
We are well beyond the “ignore them and hope they’ll go away” stage.
rabbitthunder on
The overrepresentation of far right parties like BNP and UKIP directly led to Farage and Reform being where they are today. It appears the BBC has learned nothing since then about how their actions give these lunatics legitimacy.
CorrectsNumpties on
It’s likely they’re your next government, as much as you hate it. So makes sense.
33 commenti
Seems a bit of a ridiculous headline to me. Since when does number of MPs define news interest?
what percentage of the vote did they get
everyone knows the Tories are gonna implode even more in the next election and these guys are gonna scoop up a bunch more seats. You reckon we should hear from Kemi Badenoch more often cos of how many seats she’s got? Ed Davey seems more relevant to the future of this country than Kemi
They have 27% in the yougov polling intention, so that seems about right visibility wise?
They’re also clearly saying things that make nice clickbaity headlines for the news.
They are topping polls, and the number of MPs in a first past the post system does not reflect interest. They got something like 15% of the vote in the last election.
Even if their news coverage is a bit much, putting the MP number as a reason is disingenuous at best.
Reform are leading the polls for the next election. 25% under represents their popularity in the polls.
If you want to criticise Reform doing so in a way which isn’t so transparently disingenuous would be more effective.
They got ~14% of the votes in that same election though…
Because I can’t help fixing the number of headlines every political party will get for the next five years based on how many MPs they get under an FPTP election doesn’t sound like a great system?
Got to keep reminding the plebs about who their masters are for when they win.
Only twenty five percent? It feels like eighty percent.
“Taylor Swift has parachuted into a party conference and has taken the entire hall hostage at gunpoint”
“Oh my God. Which party?”
“I’ll be able to let you know when the quota resets”
A few ways you could look at this.
I think it would be fair to point out that its probably reasonable as a percentage of their vote, the news want clicks, no point in giving air time to anyone who only got 0.7% of the vote but they did get 14% of the vote and they did gain councillors in the last local elections. They also generate traffic, people are more likely to want to read what Farage has said over Ed Davy for example.
Even a woke lefty like me is probably going to read news about refromuk over another party because i just love to get my rage on in the morning.
Now where we do have a problem i thinks is with the media not holding them to account for the stuff they say or the plans they propose. Farage will dodge a question, answer the question he wants to answer and the journalists don’t push all that hard. That’s a problem.
BBC did this with the BNP back in the day. That period when the BNP seemed to be getting big was literally caused by the media. Not saying reform are the BNP (other may argue they are not my point)
Reform with 35% polling numbers only feature in 25% of news bulletins? https://bmgresearch.com/news/with-a-record-35-vote-share-reform-are-upending-british-politics/
What’s pissed me off today is that they’re talking about crisis in the Tory and Labour camps – which there absolutely is – but not mentioning Frage being in the shit for avoiding tax duty himself or not disclosing shit about his trips to America. He deserves as much criticism as Badenoch or Starmer, because as it is people will think “Oh, well at least Farage has his shit together!”
He does has charisma though in that slimy toad way – whereas all the others sound exactly the same and are on message. Reform just make shit up on the fly so it’s more entertaining
Almost like they have a large degree of popular support. The MP metric is such a stupid way of gauging support
Given Reform are above 25% in the polls this clearly shows anti-Reform bias at the BBC.
Clearly because they’re over represented in the media. Reform voters wouldn’t know the truth if it hit them in the face.
hmmm and what % are they hitting in the polls
or are we just going for the disingenuous approach, as per
I’m not saying Reform are being over or under represented, but…
Robert Zajonc actually led a study that, to put into simple terms, proves that repeated exposure to a stimulus increases attraction to it.
I remember there being an example where a series of photos of women would cycle through with one of the photos being repeated more than the other. In the end, all of the photos were shown, and the viewers were asked to select which they found the most attractive.
An overwhelming majority of people said they found the female whose picture was repeated more was the most attractive.
A secondary study, where all pictures were shown the same amount of times, resulted in that same woman being considered the least attractive.
The problem is that that the Radical Left are unable to come up with something meaningful to argue without quickly returning to denigrate Reform and Farage.
There is no alternative debate.
I’ve got no time for Reform but their 2024 GE vote share and current polling justifies an elevated level of media coverage.
I’d rather it was effective scrutiny though.
Reform are also looking good (leading all polls for awhile now) to be the next government and have made a lot of noise so it’s not surprising.
And Chris Mason is rather excited in almost all of them.
It cost money to gaslight an entire country. So pay your TV license fee. Or the BBC will knock at your door.
Rounding on the BBC now? Thought they were a sacred cow here.
I complained and BBC responded and said it’s because of vote share because Reform UK won more than four million votes in the 2024 general election, making them the third largest party in terms of vote share (more than 14%), behind Labour and the Conservatives, but ahead of the Liberal Democrat’s, who nevertheless returned more than 70 MPs.
Of course I think it’s more about making rich people on their board richer
How many people in this thread are complaining about representation while they voted against electoral reform because their friends in 55 Tufton St said babies would die. Or soldiers. I forget which one.
The only reason I know what Reform / Farage is up to is the non stop talking about Reform in this sub.
Ironically one of Reforms key manifesto pledge is to abolish the tv license and demolish the BBC. One policy i can get behind. Imagine having to pay 170 just to watch a stream of CNN.
Response to a complaint:
Thank you for getting in touch with us about our recent news coverage of Reform UK.
BBC News is committed to providing our audiences with fair and impartial coverage of all relevant political parties. Whenever we invite representatives of any political party to take part in our coverage, we are careful to ensure that views are appropriately challenged and analysed, over an appropriate period of time. Our Editorial Guidelines make it clear that: “Evidence of past electoral support and current electoral support should be taken into account in making judgements about appropriate levels of coverage and prominence.”
Traditional voting patterns across Britain have been shifting, providing a challenge to established political parties, especially Labour and the Conservatives. At the 2017 general election, those two parties combined won more than 80% of the vote – at last year’s general election, that figure was well below 60%. Current opinion polls put their combined support at nearer 40% across Great Britain.
During the last year or so, Reform UK (formerly the Brexit Party) appear to have been the main beneficiary of this shift. Our assessments of “past electoral support” include both representation (ie how many MPs are elected) and also vote-share (ie how many people actually vote for a party overall). Although they have four MPs currently, Reform UK won more than four million votes in the 2024 general election, making them the third largest party in terms of vote share (more than 14%), behind Labour and the Conservatives, but ahead of the Liberal Democrats, who nevertheless returned more than 70 MPs.
In the 2025 English local elections in May, Reform UK won a majority of ten councils plus two Mayoral contests, securing more votes across England than any other party (an estimated national share of above 30%). On the same day, Reform UK won a parliamentary by-election in Runcorn and Helsby, with nearly 39% of the vote in that constituency.
Assessing “current electoral support” includes an obligation to take into account legitimate opinion polls, especially where there are robust and consistent trends (as measured by voting intention polls conducted by members of the British Polling Council). All such surveys fully conducted since the May elections (a total of more than 90 consecutive polls) indicate that Reform UK are ahead of all other parties across Britain; during August, the party’s polling average across 17 opinion polls, from a range of companies, increased to 30%, ahead of Labour (21%), the Conservatives (18%), the Liberal Democrats (14%) and the Green Party (9%).
Recently, Reform UK announced its immigration strategy and we considered many people who had voted for the party (or say they intend voting for it) would be interested in seeing the proposals. However, BBC News hasn’t simply reported on the strategy, we have also provided political analysis, scrutinised its spokespeople and heard from many individuals and parties across the political spectrum, including the government, providing a wide range of views on the issue.
With regards to Nigel Farage, he is an elected MP and leader of a political party with clear evidence of significant electoral support. Many political analysts across the media, with different political perspectives, report that Reform UK are “making the political weather” – in other words, the reactions and policies of the other political parties can only be properly understood in the context of knowing what is happening with Reform UK and its increased level of support.
We give careful consideration to ensuring any story concerning Mr Farage and Reform UK are given proportionate and appropriate coverage on our networks and online. We thank you for taking the time to get in touch, and your comments have been passed along to senior news editors.
.7% of MPs? They have 30% popular vote in the polls, with kami in deep sleep and Starmer floundering they are the current opposition and the most likely next government.
We are well beyond the “ignore them and hope they’ll go away” stage.
The overrepresentation of far right parties like BNP and UKIP directly led to Farage and Reform being where they are today. It appears the BBC has learned nothing since then about how their actions give these lunatics legitimacy.
It’s likely they’re your next government, as much as you hate it. So makes sense.