La maggior parte dei giovani irlandesi acquista vestiti più volte al mese

…from Pennys.

Because our weather is all the same, I generally buy all my clothes for the year in the January sales. Boxers and socks are covered by Christmas presents, so they’re sorted

Overconsumption isn’t an Irish specific problem.

People are very attached to cheap, plastic, fast fashion whether it’s Penney’s, Shein, Tesco… I met a lad recently who proudly sourced all of his clothes from Temu. They don’t like to be reminded of the environmental and human impact of their choice once a tshirt costs €3.

I’ve clothes for years, not the fashion following or label type, just clothes that fit my style and last for years. I just replaced two pairs of jeans I had about six years, shirts I would buy now and again but rarely replace anything. This report stuns me as I would not identify with that trend in any way

Didn’t they always? Tis well I remember in the 1960s people glaring across the canteen at some stylish type and muttering “Dresses with every penny he’s got!”

Why… I’m still wearing things that are about a decade old that I got while I was still in school. They’re all out of fashion or whatever but they’ve got no holes and still fit, so 🤷‍♀️ maybe I’m not classed as young anymore though ;-;

I just hope they aren’t shopping at the store in the photo. 🙀

Well if you have little hope of buying a house, getting a solid paying job, will inherit an earth 10 degrees warmer due to choices made by your elders, and constantly maligned as being lazy and frivolous, you might as well look cool while it’s all going down. Fair play to them.

Older people probably spend more a month on one item of clothing, they just don’t get articles written about them.

When you’ve got idiotic “influencers” dumping crates of Shein hauls that cost buttons in front of the camera every week for views and clicks, this is going to happen.

They should be shamed out of online existence but it won’t happen.

I tend to replace shoes once a year if I can but I’ve work boots that have lasted me years and Adidas runners I get two years out of.

I’ve discovered vinted recently. Saving a fortune.

The last time I bought an item of clothing was June. Before that Christmas.

Everyone should watch the Prime Time Investigates that was shown during the week, how the clothes in our shops and online cotton by slave labour by the Uyghurs minority in China.

Dunnes Stores – wouldn’t even comment on the investment.

EU law needs to be brought in. In fairness to the States they’ve banned the importation of such cotton into their country

https://www.rte.ie/news/investigations-unit/2025/0924/1534937-suppliers-to-major-irish-retailers-linked-to-forced-labour-cotton/

I went to a clothes swap event for the first time ever and it was amazing!! It was in someone’s house and there was food and wine and lots of positivity and just great vibes overall! All the leftovers (a lot of the stuff I brought) was donated to charity by the host.. needs to be done more!!

In fairness, you expect a certain amount of churn for really young people:
– until you hit college/trade/work you dress like a child
– late teens/early twenties you probably then get into dressing “cool”
– at some point you start dressing like an adult

And just another piece of context – a good pair of shoes that will last without falling asunder can easily break €100.

TLDR: not surprising, and some large purchases probably inflate this.

You never hear about the cost of living crisis these days