I pensionati enormemente sottorappresentati nelle pubblicità televisive, la ricerca scopre
https://www.aol.co.uk/articles/pregnant-women-pensioners-massively-underrepresented-104244912.html
di Forward-Answer-4407
I pensionati enormemente sottorappresentati nelle pubblicità televisive, la ricerca scopre
https://www.aol.co.uk/articles/pregnant-women-pensioners-massively-underrepresented-104244912.html
di Forward-Answer-4407
15 commenti
> Despite over-70s accounting for nearly 14 per cent of the population of the United Kingdom according to the latest National Census, they featured in just two per cent of adverts.
> Pregnant women appeared in only 0.1 per cent of adverts, while disabled people featured just 4 per cent of the time, a figure unchanged since 2018, despite making up nearly one in five of the population.
> By contrast, Black people remain significantly over-represented on screen. The study shows they featured in more than half of adverts in 2022, up sharply from 37 per cent in 2020 following the Black Lives Matter movement.
> Black people make up around 4 per cent of the population in England and Wales, according to the 2021 census.
> South Asian people appeared in 17 per cent of adverts, higher than the 8 per cent share of the population they represent, while East Asians were present in 11 per cent of campaigns, compared with 1 per cent of the public.
Relevant : [https://www.youtube.com/watch?v=26mLdpZWwpY](https://www.youtube.com/watch?v=26mLdpZWwpY) “British Ads Are Dystopian Propaganda”
Glad this is finally being acknowledged. Nothing wrong with diversity but a forced agenda is being pushed in our media. Not every on-screen relationship needs to be a mixed-race affair. You don’t go to middle Eastern Countries and half of their TV showcasing white people and thats 100% ok, why should they?!
Advertising seems an odd thing to worry about not being represented in. It’s not like primary media, it’s explicitly designed to sell you things.
If the demographic doesn’t spend as much they won’t be targeted.
Is anyone truly sad that we aren’t making an effort to further capitalise on the elderly? Is there anyone who worries they aren’t being sold to enough?
Whoever wrote this article clearly has never seen the on adverts on daytime TV.
Be they for incontenence pads, elderly-only cruises, death insurances or funeral homes, there’s plenty of pensioners featured.
There’s a whole set of adverts just for them, watch some day time TV it’s all coffin dodger specials, over X life insurance, cruises, wills, charitys.
Really? On some channels pretty much every advert break is about pension, private health insurance, and funeral services.
The way we advertise is just screwed up in general. Even with ASA rules about gender and racial stereotyping, they’re still stuck in the ‘women control the household purse’ mindset and so they only target only them.
Even with young men increasingly living alone or being the ones making the household buying decisions, there’s still a mix of 1960s attitudes and 2020s white men aren’t cool thinking.
They’ve never quite wrapped their brains around the idea that men aren’t going to buy clothes just because some muscular superhero actor wore them in an advert.
We know they can target other groups, just watch the ads at half time during a Premier League game, but they just don’t seem to want to.
There’s only really a few different adverts now.
A. Actually trying to sell something.
B. Gambling, including these dog shit charity lotteries.
C. Scams, like over 50s plans where unless you die right on time you’ll never recover anywhere near the money you put in.
D. Charity will adverts, Instead of asking you for money directly, they are again targeting wealthy older people about to die because they’ve realised noone has much spare money.
E. Funeral plan adverts.
I’m sure there’s a couple more categories but from what little TV I watch, this seems to be the basis of all adverts now. Maybe they can up the amount of category E to be more inclusive in these findings!
And yet, they could not resist using a photo from a group that is overrepresented in advertising already
Its also fairly ironic, because they are watching these channels that play the ads. The crap game show repeats with hideously stupid hosts, they sit through that, then watch the adverts without flinching. Me, no chance, I can barely watch a five second YT ad now.
Who wants their products sold by people looking old and tired like me?
Really? Endless ads for easy access baths and showers, *infinitely* endless easy-funeral ads, life assurance policies that don’t actually pay out? Bollocks.
I wouldn’t say it was just pensioners who were massively underrepresented.
They are very over represented in home ownership though.
Such a shame they can’t be on all the advertisements as well