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19 commenti

  1. Djinjja-Ninja on

    Ah, just what the high street needs. Yet another utterly mediocre chain restaurant charging above the odds for mainly microwaved food.

    If I want a crappy overpriced Italian I can already go to Frankie and Benny’s thanks very much

    Obviously didn’t learn his lesson last time around.

  2. XenorVernix on

    Who are all these people with the money to frequent restaurants enough to keep so many chains open? I can’t remember the last time I set foot in a restaurant that one wouldn’t call fast food. The prices are insane.

  3. Monkeyliar95 on

    Legit every single high street Italian chain, of which I can think of atleast 20 off the top of my head, are all overpriced and do bang average food. People must legit like them regardless for their to be so many but it’s quite jarring how people are willing to pay 30 quid a head for pasta and tomato sauce

  4. PerceptionGreat2439 on

    It’s such a con.

    A celebrity chef named restaurant that will only ever serve (at best) average Italian food. The menu will be full of “Jamie’s own recipe” and other advertising cliches. Everything will be delivered to the kitchen by a major food distribution chain. Ovens and microwaves will heat up colourful and flavourless slop for £20 a plate.

    The last chain went out of business because it was rubbish. Even the British public weren’t fooled.

    Isn’t everyone bored witless with ‘celebrity’ mediocrity?

  5. PeterG92 on

    >In an email to staff on Tuesday morning, Mr Oliver blamed “the well-publicised struggles of the casual dining sector and decline of the UK high street, along with soaring business rates,” for the company’s collapse.

    Yes, because 6 years later things are so much better

  6. I didn’t rate his Jamie’s Italians at all, overpriced and mediocre food, small portions. Some did see to like them for some reason though. He went a bit overboard with his branding of stuff as well, though to be fair a few others have too.

  7. jodrellbank_pants on

    Just after the 6 year time limit. wonder if he’s going to re employ the ones he sacked

    always wondered how he got away with it, loosing all that money and going into administration

    and still walking away with his house.

  8. RaymondBumcheese on

    Well timed. Britain is definitely ready for another place to spend 20 quid a plate for something freshly microwaved. 

  9. triley13 on

    Most likely the private equity partner is putting the money in and runs the business and he just lends his name and takes a cut of the profits like he does with the overseas restaurants that are successful.

  10. Only_Tip9560 on

    Yay! Shit mockney “Italian” food is back! How long before it folds again?

    I remember the one and only time I went to Jamie’s Italian in its previous incarnation. Pub food at restaurant prices and extortionate drinks prices from what I remember. I have had much better Italian meals at the local Italian down the road for much less.

  11. Professional_Elk_489 on

    Why would he reopen a failed brand in even worse market conditions than the ones he failed in?

  12. I remember going to a Jamie’s Italian once and realised that I could do Jamie’s better than Jamie.

  13. teachbirds2fly on

    This country / Reddit threat is so pathetic…

    Man tries to re open restaurant chain providing jobs, fill high streets etc…

    Average reply “fuck you”.

  14. Shackled-Zombie on

    I dislike Jamie Oliver due to his personality being abrasive.
    I wish him all the success he deserves.

  15. Matt-J-McCormack on

    The gap in the market right now would be a chop house like in t’olden days. Cheap and Calorie dense with Vuagely fine levels of nutrition.

    Because let’s face it even fast food is so expensive now you might as well just pay that
    Little big more for something good.

  16. ChemicalLou on

    Went there a couple of times with kids. They had entertainment packs for the children. Wine was cheap. Served chunks of fried slices of spaghetti bolognaise with spicy tomato sauce. Enjoyed it in spite of all expectations.

  17. Weirdly, a lot of the comments on this are spot-on, and I’m yet to see any press bits or pieces where it indicates that Jamie Oliver has actually learned anything from his previous flop with the chain idea.

    I don’t like to shit on people that are trying their best, especially since many Italian chefs do say that it’s the one cuisine (funny enough the one he was trained in) that he does well, but I often feel that Jamie Oliver either ignores legit criticism, or he lives in his own bubble where he can do no wrong.

    He’s absolutely still a celebrity chef with pulling power, but you’d have to wonder what the private equity group that’s funding this is actually thinking. I wonder if the idea is that Italian chain food is booming and double-dipping by owning two similar chains is the play to make?

  18. jungleboy1234 on

    I think he really needs to stick to what he is good at. If he reads this, play to your strengths.

    * He Excels as a teacher and mentor to young people in cooking healthy dishes (they might not be authentic – Uncle Roger thank me, but very affordable)
    * Gordon Ramsay excels as a celebrity chef and entertainer, turning food into something exciting and turning everyday chefs to elite level (the drill instructor of cuisine)
    * Marco Pierre white excels at perfection but shows that you can also make perfection with the ingredients you have at home (also throw in a knorr stock cube every now and then and says its your choice)

  19. ShufflingToGlory on

    Google says £83m was owed to creditors when his chain went bust last time. Anyone know how much they actually got? Can’t find the numbers for any potential shortfall.

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