Brighter than I expected and I’m not sure the angle design works on the coaches… But I like it.
IndependentOpinion44 on
One of my lecturers at college worked on the branding for BR. He brought in the design manuals (and a bunch of extra interesting bits and pieces). The manuals were multi volume hefty tomes. As a first years design student it was intimidating to see the amount of work and attention to detail that went into it.
This was all pre computer aided design IIRC, which made it even more impressive. He showed us some of the design artefacts which were layers of acetate with hand drawn logos/diagrams and a lot of Letraset typesetting. Proper old school graphic design.
Anyway, all that to say I’ve been fond of the BR branding since then, and I’m glad to see it making a comeback.
Particular_Pickle465 on
Yesss love some patriotic trains! Proper British ones. Get rid of GWR, they fined me for using a child ticket as a 16 year old.
stopdontpanick on
Honestly? I’m really excited to see these soon. Well done Labour?
L96 on
Obviously it was always going to be flags but there is a right way of doing it.
Clean, understated, horizontals are how train liveries should look and Acela, Trenitalia especially SBB show how you can incorporate ‘patriotic’ colours in an effective way.
This is *beyond hideous*, especially on the inner coaches. Loud, in your face, distracting, this isn’t a British design language but American – doesn’t belong anywhere near our timeless classic double arrow logo.
Nicoglius on
I support renationalising the railways, but I am a little sad because I think the LNER red and white looks REALLY cool.
heeleyman on
Don’t hate it!
The name is a bit ‘corporate twee’, though I guess going back to ‘British Rail’ was deemed to involve too much baggage
Do_You_Pineapple_Bro on
Looks quite clean, actually.
Though, if I could change anything, it’d be that it should flip on each carriage, so the red ends are touching
ArsErratia on
I mean its fine, but its hard to escape the thought that they’ve designed it to look good in a TV advert first.
And if I’m reading this right there’s a single livery for the entire country, no matter what type of service? Not sure I’m a fan of that. Sectorisation had the right idea with splitting services by purpose.
9 commenti
Brighter than I expected and I’m not sure the angle design works on the coaches… But I like it.
One of my lecturers at college worked on the branding for BR. He brought in the design manuals (and a bunch of extra interesting bits and pieces). The manuals were multi volume hefty tomes. As a first years design student it was intimidating to see the amount of work and attention to detail that went into it.
This was all pre computer aided design IIRC, which made it even more impressive. He showed us some of the design artefacts which were layers of acetate with hand drawn logos/diagrams and a lot of Letraset typesetting. Proper old school graphic design.
Anyway, all that to say I’ve been fond of the BR branding since then, and I’m glad to see it making a comeback.
Yesss love some patriotic trains! Proper British ones. Get rid of GWR, they fined me for using a child ticket as a 16 year old.
Honestly? I’m really excited to see these soon. Well done Labour?
Obviously it was always going to be flags but there is a right way of doing it.
Clean, understated, horizontals are how train liveries should look and Acela, Trenitalia especially SBB show how you can incorporate ‘patriotic’ colours in an effective way.
This is *beyond hideous*, especially on the inner coaches. Loud, in your face, distracting, this isn’t a British design language but American – doesn’t belong anywhere near our timeless classic double arrow logo.
I support renationalising the railways, but I am a little sad because I think the LNER red and white looks REALLY cool.
Don’t hate it!
The name is a bit ‘corporate twee’, though I guess going back to ‘British Rail’ was deemed to involve too much baggage
Looks quite clean, actually.
Though, if I could change anything, it’d be that it should flip on each carriage, so the red ends are touching
I mean its fine, but its hard to escape the thought that they’ve designed it to look good in a TV advert first.
And if I’m reading this right there’s a single livery for the entire country, no matter what type of service? Not sure I’m a fan of that. Sectorisation had the right idea with splitting services by purpose.