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    Rivelato: come le grandi aziende stanno revocando il sostegno pubblico al Pride

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    14 commenti

    1. JD_Crichton on

      Just constantly copying whatever america are currently doing.

    3. xylophileuk on

      They never cared about pride, they don’t care about that other new thing either. They care about how much money they can extract from your account and that’s it. If they could associate pride with increased revenue they’d bring it back in a heartbeat

    4. HMWYA on

      The only thing worse than big business exploiting pride as a cheap marketing tactic is big business thinking that the public generally have turned so far against support for LGBTQ+ rights that they see it as a marketing risk. We’re in very bleak times.

    5. shady_emoji on

      If charities like Stonewall hadn’t become institutions primarily focused on trans rights via their ‘indexes’ this probably wouldn’t have happened. The Stephen Nolan documentary on BBC Sounds is worth listening to.

    6. grey_hat_uk on

      Don’t worry I’m sure they will find a way to make money off of the lgbtq+ in future. Maybe some nice striped uniforms with a pink triangle or maybe building and supplying some fun little camps.

    7. Highkmon on

      I don’t think changing your logo on twitter for pride month was excellent support to start with. In the majority it was lip service to the community but I bet if you pinned down anyone at the upper levels alone and asked them honestly they tell you “yeah it all about optics, we don’t really care” same with community enrichment schemes, partnerships with charities and whatever other stuff that gets there name out there in a positive light.

    8. j0kerclash on

      Support from businesses has practical benefits by normalising lgbt support to apathetic fence sitters.

      I think ultimately that criticising businesses, which are literally entities dedicated to profit for their insincerity serves only to push lgbt support of any kind from public spaces.

      Is this any better? Not really.

      It only makes it more socially acceptable to be anti-lgbt.

    9. JackStrawWitchita on

      Greenwashing and other ‘corporate social responsibility’ programmes have always been a marketing exercise for these businesses. It’s all performance theatre with zero substance or impact. They don’t care about change, they care about increasing profits via the marketing the *perception* of caring about others.

    11. Desperate_Caramel_10 on

      Well I don’t know about big business and their social media posts but I’d say that the average person in the street has never been more likely to hold socially progressive views. 

    12. rdu3y6 on

      They never did support LGBT. Just compare how they’d all change their logos in June for Europe but not for the Middle East. It’s all about what makes the most money.

    13. MoHeeKhan on

      Businesses do not care about Pride. They use it as a gimmick for marketing purposes. BMW will change its logo to rainbow colours ONLY in countries that already hold progressive views on homosexuality. Check their social media pages for Saudi Arabia or China next time, and see the cowardice of their bland branding absent honour.

    14. Astriania on

      It was always performative support, and they’ve decided that the loss of market share by doing it (from rightists upset by “DEI” and the trans rights argument) is now bigger than the gain of market share (from virtue signalling leftists).

      I don’t think that’s really an indication that people’s attitudes to gay rights have changed (though inviting large numbers of people from homophobic cultures obviously won’t help with that …), but more that those that have a negative attitude are louder about it, and most of us see through the ‘support’ as not really having any great value.

      It’s also an indication of the end of cheap money – through the low interest rate period companies had a lot of money to throw at PR projects like this, but all sorts of schemes are having money pulled from them.

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