La Mercedes è stata colpita da 1,2 miliardi di dollari di costi tariffari poiché gli utili dell’intero anno si sono più che dimezzati

German luxury car manufacturer [Mercedes-Benz Group](https://www.cnbc.com/quotes/MBG-DE/) on Thursday [reported](https://media.mercedes-benz.com/en/article/7fd70d14-de24-4e96-bac5-282ef9abc16c) a steep drop in full-year profit and warned of challenging times ahead, following a year marred by intense competition from Chinese rivals and global tariff costs.

The automaker posted full-year operating profit of 5.8 billion euros ($6.9 billion) in 2025, reflecting a 57% drop from a year ago. The result was significantly lower than analyst expectations of 6.6 billion euros.

Mercedes-Benz Group said its earnings were shaped by foreign exchange headwinds and competition in China, alongside a reported 1 billion euro ($1.2 billion) hit in tariff costs.

“Amid a dynamic market environment, our financial results remained within our guidance, thanks to our sharp focus on efficiency, speed, and flexibility,” Ola Källenius, chairman of the board of management at Mercedes-Benz Group, said in a statement.

Mercedes-Benz Group said it planned further cost cuts in 2026 as well as a flurry of product launches, targeting an adjusted return on sales for Mercedes-Benz Cars of 3% to 5%, down from the 5% growth it reported in 2025.

Shares of the Munich-listed company fell 5% during morning deals. The stock is down roughly 7% so far this year.

These guys are a joke. They dropped pretty much all investments in more affordable model line development a couple years back and they actually expected 2026 to be “the year” where top end luxury vehicles will basically encompass the majority of their sales. Ooops?

time to import more Indians so MB can sell their RGB gamer interior cars there for cheaper
we need to save their profits guys, just let them lobby for more CO2
someone start a gofundme for them already