Un’azienda statunitense acquista Brewdog con un accordo da 33 milioni di sterline
https://www.bbc.co.uk/news/articles/c05v0p1d0peo
di ConsciousStop
Un’azienda statunitense acquista Brewdog con un accordo da 33 milioni di sterline
https://www.bbc.co.uk/news/articles/c05v0p1d0peo
di ConsciousStop
27 commenti
I’d normally say that enshitification will come for another company, but seeing as it’s Brewdog…
Sucks for everyone who lost their jobs, and all the “punk” shareholders who got absolutely rinsed to enrich the founders.
Hoping and praying for confirmation that the Americans that bought it were Punk. Jello Biafra maybe.
Can the US stop buying our shit. yes Brewdog is dogshit and deserves to die, but why is it always the US buying British companies.
Happy Motherf****** Day!
(Almost, that would be 15 Mar 2026)
*”A brewery worker at craft beer brand Brewdog has been given Employee of the Month after printing ‘Mother F***er Day’ on a batch of its most popular beer without telling company bosses.”*
[https://www.thedrinksbusiness.com/2016/04/brewdog-worker-prints-mother-fer-on-cans/](https://www.thedrinksbusiness.com/2016/04/brewdog-worker-prints-mother-fer-on-cans/)
I know Reddit absolutely hates the brand and has wanted it to die for a while, but its pretty crazy that a company as well-stocked across the country can go bust in the way they have.
They were in absolutely tons of pubs, a mainstay of supermarket shelves, and despite what most threads on here would have you believe, a relatively popular choice.
He got off lightly obviously. No one told the yanks
Unpopular opinion, Hazy Jane is a pretty decent beer in a can
I didn’t mind the occasional Brewdog. But now I don’t have to buy it again.
Reddit: home of the world’s most bitter and miserable people.
Hopefully this means the last we see of James Watt and his North Atlantic fishing boat
Didn’t they crowd fund a lot of money from fans of the beer z are they getting the money back ?
So we got 3 to 5 years before they shut them down, got it.
Astonishing rise and fall.
Ten years from nothing to a £1b valuation.
Ten years from a £1b valuation to (effectively) nothing.
Feel sorry for the 484 people now out of work. Hopefully they continue to sell Hazy Jane in the nearby supermarket, my nearest Brewdog bar was on the cutting board.
I know they were run by gobshites, and their beer went decidedly average – but will miss Brewdog bars when ever I go to a new city and want a safe haven with a good atmosphere and decent music.
Not surprised they were having financial difficulties. Went to the Waterloo ‘branch’ in January. It’s like a brand showroom (AKA iStore) – all style, little content. Apparently, biggest pub in UK. Almost empty of patrons.
Wow, who knew the owners could be greater wankers…but here we are
Somehow it’ll get worse, but it’s Brewdog and that nob is laughing all the way to the bank now.
>And they said no equity holders – including those who invested in the brewer’s Equity for Punks scheme – would get any return from the deal.
Saw this coming but, damn, investors got rinsed.
Remember, if it’s a private company, your shares are just monopoly money
The great thing about beer is, another independent will just pop up in its place. No matter how hard they try to buy out the market, they can’t stop people from following tradition and brewing local beer.
Brewdog owners might have been dicks, but their story is a great example of what we’d all probably like to do: make a beer everyone liked, have it blow up, make bank, sell the fucker. You’d then be free to rinse and repeat if you fancied it.
Them light weight muricans will do some light version of the beer and get pissed in 2 x 250ml bottles.
Harvard Business School just got another case study.
Can someone with more insight explain what went wrong? Other than one of the founder being a massive twat I haven’t followed the company’s difficulties.
The beer was all right. It made sense that they went for more mass market appeal brews as their distribution grew. Branding was top notch. Founders being assholes and nickel and diming employees is unfortunately quite common in fast growing companies.
I thought it was cool that they had a special SKU for Aldi, called Ald IPA. Again, spot on branding.
Same company that owns doombar and closed that down?
Crazy that you can buy 2 brewdogs for the price of Gyokeres
They are likely now dead in the water – their advocates – the equity punk investors – will have a very bitter taste in their mouth and it isn’t the beer. Their more loyal customers are dead to them – and I doubt the brand will ever recover from this.