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27 commenti

  1. AgainstThoseGrains on

    I’d normally say that enshitification will come for another company, but seeing as it’s Brewdog…

  2. UuusernameWith4Us on

    Sucks for everyone who lost their jobs, and all the “punk” shareholders who got absolutely rinsed to enrich the founders.

  3. MondeyMondey on

    Hoping and praying for confirmation that the Americans that bought it were Punk. Jello Biafra maybe.

  4. Can the US stop buying our shit. yes Brewdog is dogshit and deserves to die, but why is it always the US buying British companies.

  5. I know Reddit absolutely hates the brand and has wanted it to die for a while, but its pretty crazy that a company as well-stocked across the country can go bust in the way they have.

    They were in absolutely tons of pubs, a mainstay of supermarket shelves, and despite what most threads on here would have you believe, a relatively popular choice.

  6. jodrellbank_pants on

    He got off lightly obviously. No one told the yanks

  7. Old_Roof on

    Unpopular opinion, Hazy Jane is a pretty decent beer in a can

  8. GeeKay44 on

    I didn’t mind the occasional Brewdog. But now I don’t have to buy it again.

  9. Salty-Bid1597 on

    Reddit: home of the world’s most bitter and miserable people.

  10. Hopefully this means the last we see of James Watt and his North Atlantic fishing boat

  11. FewCompetition1347 on

    Didn’t they crowd fund a lot of money from fans of the beer z are they getting the money back ?

  12. dewittless on

    So we got 3 to 5 years before they shut them down, got it.

  13. k987654321 on

    Astonishing rise and fall.

    Ten years from nothing to a £1b valuation.
    Ten years from a £1b valuation to (effectively) nothing.

  14. Jimbobthon on

    Feel sorry for the 484 people now out of work. Hopefully they continue to sell Hazy Jane in the nearby supermarket, my nearest Brewdog bar was on the cutting board.

  15. DavTeeUK on

    I know they were run by gobshites, and their beer went decidedly average – but will miss Brewdog bars when ever I go to a new city and want a safe haven with a good atmosphere and decent music.

  16. gucc1-l1ttle-p1ggy on

    Not surprised they were having financial difficulties. Went to the Waterloo ‘branch’ in January. It’s like a brand showroom (AKA iStore) – all style, little content. Apparently, biggest pub in UK. Almost empty of patrons.

  17. lapsedPacifist5 on

    Wow, who knew the owners could be greater wankers…but here we are

  18. No-Profession-208 on

    Somehow it’ll get worse, but it’s Brewdog and that nob is laughing all the way to the bank now.

  19. >And they said no equity holders – including those who invested in the brewer’s Equity for Punks scheme – would get any return from the deal.

    Saw this coming but, damn, investors got rinsed.

    Remember, if it’s a private company, your shares are just monopoly money

  20. The great thing about beer is, another independent will just pop up in its place. No matter how hard they try to buy out the market, they can’t stop people from following tradition and brewing local beer.

    Brewdog owners might have been dicks, but their story is a great example of what we’d all probably like to do: make a beer everyone liked, have it blow up, make bank, sell the fucker. You’d then be free to rinse and repeat if you fancied it.

  21. bugra101 on

    Them light weight muricans will do some light version of the beer and get pissed in 2 x 250ml bottles.

  22. MattSzaszko on

    Can someone with more insight explain what went wrong? Other than one of the founder being a massive twat I haven’t followed the company’s difficulties.

    The beer was all right. It made sense that they went for more mass market appeal brews as their distribution grew. Branding was top notch. Founders being assholes and nickel and diming employees is unfortunately quite common in fast growing companies.

    I thought it was cool that they had a special SKU for Aldi, called Ald IPA. Again, spot on branding.

  23. I-left-and-came-back on

    Same company that owns doombar and closed that down?

  24. JessyPengkman on

    Crazy that you can buy 2 brewdogs for the price of Gyokeres

  25. multi-cheerios on

    They are likely now dead in the water – their advocates – the equity punk investors – will have a very bitter taste in their mouth and it isn’t the beer. Their more loyal customers are dead to them – and I doubt the brand will ever recover from this.

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