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    “Picco Greggs”? Crollano i profitti della catena di panifici e rallentano le vendite

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    40 commenti

    1. EastRiding on

      The costs have gotten out of hand in lots of these small shops. Wanting £1.80 for a Coke Zero and £1.70 for a sausage roll, even if you are hungry and thirsty if you are of sane mind you can easily walk out rather than making a small purchase.

    2. Duanedoberman on

      Go in for a sausage roll for your dinner and get stuck in a long queue behind people ordering 6 moka latte’s or some such nonsense despite there being a starbucks next door.

      People don’t have time to wait for the nonsense they are selling.

    3. callsignhotdog on

      >The high street bakery chain, known for its sausage rolls and steak bakes, said statutory pre-tax profits fell by 17.9% to £167.4m for the year to 27 December, compared with a year earlier. It also reported a slowdown in sales growth over the start of the new year.

      Surely not everything has to be growing perpetually? Surely its enough to make £167.4m in profit. It’s not even a loss!

    4. AsymmetricNinja08 on

      I’ve been saying for years they are overpriced crap. They are charging similar amounts to local independent bakeries without even half of the quality.

    7. ByEthanFox on

      Admittedly I haven’t been to Greggs very much in recent years because of the changes due to the Pasty Tax. I’m always concerned I’ll get something and it’ll be stone-cold, and I’d rather not bother. If they went back to keeping things warm I’d probably go more, though I know that might overall mean they make less due to the tax.

    8. Twattymcgee123 on

      They’ve lowered their standard’s a lot in the last year and people are voting with their feet ….. and weight loss jabs !

    9. a_strawberrydream on

      Too expensive for what it is. I used to go to Greggs when I didn’t want to spend more than £2. Now it’s not too far off the price of some of the more independent bakeries near me.

    10. ImFamousYoghurt on

      They keep having price rises, it’s still cheap but it’s getting a bit ridiculous how often they do it.

      In my local area there has been a rise in how may staff they have who speak essentially no English, maybe Greggs need to be stricter about that. One staff member does not understand the concept of non-cows milk when you try to order, just adds cows milk to coffee when we say we do not want it, makes going to that branch for a drink impossible. At another branch a staff member is incomprehensible until she gets angry and shouts at you, don’t want to go to that branch either.

    11. HighNimpact on

      Good. It’s shit and it’s obliterated every place that used to sell decent pastries. I hope it dies a death because I’d kill for a decent sausage roll or Cornish pasty.

    12. MonsieurBritain on

      In 2006 a sausage roll cost 45p, they now cost £1.45. Inflation taken into account, they should be 78p. F Greggs!

    13. tylerthe-theatre on

      Maybe stop upping your prices, you’re known for affordable, quick food

    14. ruffianrevolution on

      Hardly a surprise. Prices keep going up and staff are painfully slow.

    15. ItsUs-YouKnow-Us on

      Can’t even get a warm steak bake anymore. Everything is stone cold.

    16. The25er on

      A new one opened in my town, literally a town with fuck all. Only shop is a coop. They had the audacity to put service station prices on it because there is a motorway 5 mins away.

    17. Groffulon on

      Greggs was never peak. It was convenient and that’s the nicest thing I can say about it.

      It was always just another corporate box that destroyed real bakeries/cafes with fake intro pricing and as always the economy, proper honest family businesses and customers have paid the price. It didn’t deserve any of the marketing department concocted fandom.

      Peak? It was always overpriced slop.

      I have eaten in a Greggs a handful of times due to it being the only thing with barely warm food and it was always just reheated frozen shite you can buy in the bigger boxes/cash and carry. Nothing special just corporate catering like terrible school food.

      I can’t wait for consumers to see through this en-shittislopification of our lives and that these companies don’t give one single f about the lot of us and will just shut up shop without a thought as if they haven’t mostly destroyed a proud baking heritage that goes back hundreds maybe thousands of years. If Greggs is going I say good riddance. Sorry if you work there. They didn’t give an f about us or their “family” either.

    18. atheistium on

      It went from decent, cheap and cheerful to really expensive very quickly. Used to be my breakfast pickup when I worked in the centre of the city but the prices have increased so much that I stopped having that little luxury

    19. No_Weakness8999 on

      They’ve spent easily the last 3 years raising costs. It’s unsurprising that its now coming back to bite them.

      Typical capitalist mindset of line must go up when they could have just kept prices as they were at or alongside inflation and continued a slower growth through opening of new stores.

    20. radiant_0wl on

      New bite size branding seems pointless – who cares.

      Millions of pounds worth of stock walks out the door and Roisin Currie never seems to mention it in the guidance, she should be making it political rather than keeping it quiet.

      Movement into the grocery sector is positive

      Cares too much about store count – seems to be linked in trying to utilize new logistic warehouses.

      Should seek partnership’s to introduce higher value goods into stores – they have the assets to partner with Crumbl cookies etc and bake fresh food in store for high value brands. They did nothing for the Dubai Chocolate craze when they had a unique opportunity to introduce it warm and fresh, in a market people was paying stupid money to try it.

    21. AlchemyFire on

      Used to love getting the vegan rolls, the last two I’ve had have been both undercooked and cold. It really is no longer worth the effort. And for the price, I’d rather just go for a meal deal and get more for my money

    22. FastPhoto3106 on

      £4 for a cold sausage roll and a drink is actually unacceptable. Might as well go to Costa at that point…

    23. Whoopsie_Todaysie on

      It cant help that they open 20stores in one city!! Theyre popping up everywhere! Sometimes, you can walk 4 minutes and find another one!! Why do they need so many stores?!!! 

    24. No_Handle7987 on

      The quality has died right off, you can tell they have been pinching a penny here penny there on the ingredients trying to maximise profits and now it’s just not as appealing was always cheap and tasty now it’s just cheap.

    25. caractacusbritannica on

      It’s just less profit. They are still doing super well.

      Now, I don’t mind a Greggs. But it is pricey for what it is. Hear me out before you grab the pitch forks.

      These are not artisan, farmer market sausage rolls. They are the same you get at any supermarket counter. But they are circa double the price.

      I don’t find it that attractive. It isn’t a go to. The bacon sandwiches aren’t close to any independent cafe or greasy spoon.

      I prefer classic meal deal over it for lunch. Meal deal in Greggs is £7, with choice of 4 bags of crisps, water and 6 sandwiches.

      I’m not surprised sales have slowed. But £160m in profit is still a good result for them.

    26. Stevey1001 on

      Because it used to be the cheap option. Prices went up alongside everything else in 2021 and didn’t really come down, so there’s no value there. There are other things you can buy for similar money if you’re getting a meal deal or a few items

    27. Infundibulus on

      Last time we had Greggs my wife threw it all up 5 minutes later near a duck pond and they all came waddling over thinking it was Christmas.

    28. SydneyTeacake on

      Over winter I used to get lured in for a hot sausage roll or steak bake on the way to work, but for some reason it’s all served cold now. Why would I want a cold congealed steak bake? It doesn’t appeal, I’d rather get a coffee somewhere.

    29. thescouselander on

      Hardly a surprise. The quality of their products has dropped while prices have gone up substantially.

    30. sweatymeatball on

      I think they have incrementally increased their prices over the past few years and it’s now having a bit of an impact.

    31. Valuable_Proposal_56 on

      Looks like floppy sausage rolls are going off the menu. Poor quality slop

    32. JBSven on

      I mean, I earn decent money but a Greggs sandwich is nearly 4 quid. What used to be a great fast cheap place is spenny and I don’t think it’s worth that amount of money.

    33. aReasonableStick on

      I stopped going to Greggs because the price can no longer be justified.

    34. shxwcr0ss on

      Has anyone seen the price of their fairy cakes? Why is a single cake £1.35 or £4.30 for a 4 multipack? 🤣

      Surely they’re making huge markup from that. What are they putting in these things?

    35. clara_finn on

      Greggs is just the breakfast equivalent of McDonalds. The ridiculous hype for it is pretty cringe at this point. People say “no one claims it’s fine dining” or whatever, but it doesn’t get the criticism for being crap food that McDonald’s gets

    36. Deep-Lecture5412 on

      They print what few savoury items they sell on their paper bags. They started as a bakery, I have no idea what they are now. God I miss Thurston’s pasties

    37. BroodLord1962 on

      Swamped the market, people in a cost of living struggle, and more people using weight loss drugs, are all going to effect their market

    38. LyingFacts on

      Not shocked.

      They didn’t keep the momentum going when they went ahead of McDonalds a couple years back.

    39. Space2Bakersfield on

      A Sausage Bean and Cheese Melt is now pushing £2.40. At that point it’s far too much for convenience food that’s got a high chance of being cold.

      Used to stop in Greggs for breakfast more than once a week but think I’ve only popped in once so far in 2026.

    40. geniusgravity on

      More costs, less money in people’s pockets and a declining high street. No surprise when reality bites.

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