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    Coca Cola o Pepsi? Nell’Unione Sovietica, una bottiglia di Pepsi poteva far sembrare un anno straordinario

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    1. Lysychka- on

      In the Soviet Union, Coca-Cola was not available – as it was a product of “evil decadent West”. Sometimes, very rarely, fancy stores would receive a limited delivery of Pepsi. If you somehow found out that a store was selling it, you’d run there and wait in a long queue just to get your hands on a bottle. Supply was limited, and clerks strictly controlled how much each person could buy – usually it was one bottle per person until supply lasted – which would be couple hours at most.

      I remember, as a small child, how it felt like a very special day – waiting for my mom to open the bottle, watching the droplets dance in a magical mist rising from it, and then sharing it with my siblings. We had that experience maybe once a year…or once in a couple of years. 

      After 1991, Coca-Cola was one of the first international companies to enter the market. Still, for years I stayed loyal to Pepsi, because to me, it tasted like magic.

      We will discuss the post-colonial echoes in our next book club on Saturday, March 28th at 7PM (19:00) KYIV TIME (GMT+3). It will be co-hosted with Balakun: 
      Moskoviad (1993) follows Oleksandr, a young Ukrainian poet, as he wanders through a dreamlike, chaotic version of Moscow. The city is both gripping and oppressive, serving as a metaphor for its cultural and political dominance. Along the way, Olexandr encounters bizarre characters and absurd situations, reflecting the surreal and often disorienting world of post-Soviet life.

      You can buy book here: [https://www.amazon.com/Moscoviad-Yuri-Andrukhovych/dp/1933132523](https://www.amazon.com/Moscoviad-Yuri-Andrukhovych/dp/1933132523) 

      Please join us at: [https://uabook.club/](https://uabook.club/)

    2. Beneficial_Way_9938 on

      As someone who grew up with coke and Pepsi available every day, I do find myself interested in Soviet era drinks 

      It’s really strange to think of how a culture developed with strange limitations, especially on food and drinks 

      _Tell me of your teas, juices, and bready drinks oh former red ones_

    3. Midgetnerdsalwayswin on

      My uncle would transport these pepsi bottles to the shops, and would of course keep a few for my mother and other uncle!

    7. gtjacket09 on

      I used to work for PepsiCo and visited the two plants/warehouses in Mykolaiv back in 2018. It amazed me how much market share Pepsi had nearly 30 years after Coca Cola had entered the market.

    8. nobodysmart1390 on

      Didn’t Coca Cola make a clear version because Zhukov was so fond of coke but couldn’t be seen with it? Something something “I’d rather the people think I’m drinking straight vodka all day than being a slave to the decadent west”?

    9. itskelena on

      Coca Cola of course because: Свято наближається, свято наближається 😁🎄🎆🎇🚛

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