Perché la birra analcolica è così costosa?
https://www.irishtimes.com/business/2026/04/13/why-is-alcohol-free-beer-so-expensive/
di Banania2020
Perché la birra analcolica è così costosa?
https://www.irishtimes.com/business/2026/04/13/why-is-alcohol-free-beer-so-expensive/
di Banania2020
12 commenti
Because you have to go through the whole process of making the beer and then you have to spend more money taking the alcohol out.
Saved you all a click
Why is alcohol-free beer.
You are mostly paying for the building and the lad who pulls the pint rather than the actual liquid itself
Cause ‘Fuck you, pay me’.
What you’re saying is we need to blockade the breweries until they bring down the price, or we at least get the taxpayer to subsidise our drinking?
(That’s a joke by the way, I’m obviously not suggesting that actually happens)
I think there is a deliberate marketing strategy to price non alcoholic beer close to the price of alcoholic beer and not just for reasons of profitabiltiy. Like it or hate it we humans subconciously associate price with quality in particular relative price. If they priced non alcoholic beer much cheaper it would probably be less popular because it would be perceived as being of lower quality. Just think of the relative perception of minerals like coca cola and beer. This is particularly an issue in Ireland with the rounds system. You feel guilty standing your mate a coca cola when he is buying you pints but if you are paying the same price for his Guinness Zero as for your regular Guinness it isn’t an issue.
So much tax on alcohol so the alcohol free stuff should be alot cheaper
The price always gets me. No alcohol yet it’s priced as if there was duty. Legislation could require pubs and supermarkets to stock at least some 0% alcohol free products and cap their price in some way.
Paid 8.20 for a pint of Heineken Zero in the Ferryman in Dublin, absolutely scandalous
A bigger question, why can’t I buy it outside of off license hours? Couldn’t buy a 0.0% 4 pack in Dunnes last week at 10am. The system flagged it as needing id and being alcohol so it wouldn’t let me pay for it.
Can I bandwagon this thread to ask,
Why is 0% nicotine vape juice the same price as the juice with nicotine?
I used vaping to quit smoking, and now I want to move to 0% nicotine juice but I can’t understand why it’s the same price?
For a craft brewery – the investment is either reverse osmosis (which needs deaerated water) or larger scale low temperature evaporation. So big capital investment. You have to make a different beer to adjust the taste for when the alcohol is removed for mouthfeel and then you have to pasteurise as there is no alcohol to help preserve it. 0.5% beers need to be pasteurised too. It’s a balls.