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    Sono il solo a pensare che si tratti di un massiccio downgrade nel design del packaging?

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    42 commenti

    2. underdoeg on

      which one is new? I very much prefer the one on the right.

    3. DrB_2000 on

      No, you’re not. Like we’re going back to the 80’s. Been there, done that, and I don’t see the advantage of it here.

    5. yesat on

      It’s the semi regular packaging refresh. It’s definitely more “serious” though I do like the beans are random ones just layed out and not one single bean copy and pasted.

      I do love when they had changed the yoghurt packaging they had to write explicitely that they had only changed the packaging and didn’t change anything else, because people were furious it had changed. I think specifically the moccha one.

    6. childee on

      Je pense qu’il y a des problèmes bien plus grave en Suisse

    10. RobMitte on

      Given food quality is getting downgraded as the years progress, how the packaging looks is least of my worries.

    11. TurbulentGlove776 on

      I think both are pretty ugly, but maybe that’s the point – to make them look cheap?

    12. WeekZealousideal6012 on

      Migros machte ein paar fragwürdige entscheide.

      Von Design über Läden die sehr lange wege zur kasse haben bis hin zu fragwürdigen Standorte und das entfernen der eigenen identität.

    13. roat_it on

      It‘ll take some getting used to.

      Much like the last round of redesigns.

      And the one before that.

    14. Zestyclose-Echo838 on

      At this point you guys are hating migros just for the sake of it

    17. dellonia on

      I wonder how much ink do they save with the new design and if it would make a difference in the decision to change it.

      Compared to the old design, the newer has no shading / fading in the design and fewer color changes, just plain red/brownish and white, even the migros logonis white and not orange. 
      Maybe they even only use one color if the paper tinted in the other one.

      I’ve already seen this kind of colour simplification to cust costs in production, but i have no clue if it is the case here. Considering migros’ scale, there is a chance that something like that has been considered or was part of the project scope. 

      Would be curious if this is the case here too.

    22. PopularObject1468 on

      So the new “Migros” brand is replacing both M Classic and M-Budget? I’m lost now

    23. atlantic on

      MIGROS packaging has always been ‘irgendwie’ design. IMO it reflects a bit on everything.

    26. Nikante on

      English already there. It says “classic” and “high protein”. Learn German is you live here (or French or Italian if you are west or south)

    27. vacationfour on

      Isch Ziit dasses au wiedermal ufwärts gaht bide Migi 🥲

    28. Expensive_Cod_5153 on

      My beloved ramseier apfelschorle got a change in packaging recently as well

    29. HATECELL on

      The beans lining up all orderly gives me authoritarian vibes. Last time I checked we are no longer putting unmarried mothers in prison, so I don’t think it fits the times

    30. Azul537 on

      The ones left are red beans… Right ones are white beans.. not even the same

    31. Ghostcrackerz on

      The new packaging is better. Less unnecessary design elements. I hate the typeface in both but I like the contrast in colour in the new one. I think it will look nice on a shelf all lined up.

    32. TaninCAT on

      That’s intentional. Please do read the undercover economist to understand why

    33. Forsaken-Victory4636 on

      If I cared about design I wouldn’t be eating cheap canned beans.

    36. glowingpunk on

      Both are good for their time, but the new one is more up to date with current design trends. Personally I really like the new look. The only thing I despise is that it now says “High Protein”. It’s fucking beans man, not some kind fortified power food. It will look really outdated when this whole Protein trend dies.

    37. Nice-Mess5029 on

      The real question is if there is the same amount of bean as shown in picture.

    38. Holiday_Historian on

      Nevermind the packaging, they are not even colouring the beans in anymore! Shitification at its finest!

    40. R3DKn16h7 on

      Wait, they also coloring the beans as part of the repackaging?

    41. DocKla on

      I like it. More plain. It’s quite clear. Clean visual style and we know it’s Migros as the brand now

    42. cipri_tom on

      Yeah, and on top of it even the beans are now white to go with the new packaging

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