non un annuncio, ma una domanda sull’annuncio:

I don’t sure what you exactly mean under “localize it”. Lets assume this is about selling in Georgia something made in russia.

For many transnational corporations the structure subordination after collapse of USSR become like this:

1. HQ (usually in US, sometimes in EU, UK, Canada, sometimes in China, or rarely in Japan or South Korea.

2. Few top “branches”, usually one of them named EMEA (Europe, Middle East and Asia) or something like this.

3. within EMEA corporations usually create branch for so called “CIS” region (Commonwealth of Intependent States), which in practice means something like “USSR without Baltics”. As this branch HQ often was located in Moscow since early 1990s, or people from Moscow hired there, it has own negative impact.

For many “worldwide” corporation countries like Georgia, or Azerbaijan or Armenia are still part of “CIS region” of management. Even when Georgia left CIS after russian war against Georgia in 2008.

Corporations normally don’t give a single fuck that russia occupies 20% of Georgian territory, wages hybrid war against Georgia and so on. They usually DGASF also about war russia wages against Ukraine since 2014 when russia annexed Crimea.

Only when russia started full-scale genocidal war against Ukraine, some corporation moved their factories from ruzzia to Ukraine, or restructured their management, either by moving “CIS region HQ” away from russia or do any significant change in supply chains across regions.

For many corporations is still cheaper make single package design per region – one for EU, one for “CIS region”, one for “Asia” and one for “Middle East”. And of course when they design package for “CIS region” they still think that russian market still matters enough to do it russia-centric – biggest text in russian etc.

I personally avoid brands which still have factories in russia and anything with trade code starting on 46.

Well if they market in Georgian, it means that in their eyes Georgian market share became meaningful enough to do localized ads. At some further point they could add local packaging.

I think a lot of Georgians see this as a bad thing if a product is sold in a non-Georgian (especially Russian) language packaging. At the same time it is kind of the norm here for products to be not localized as the market size is not very big. So as a result there is some patience for Russian products as well.

If you go to a pharmacy, only like 3% of products have Georgian-language labels