I lavoratori di Hennessy scioperano contro il progetto di imbottigliare cognac in Cina

With Scotch Whisky, they introduced laws years ago to force bottling to happen in Scotland. It was in part to reduce fraud.

That hennesy, which is mainly marketing over quality opens itself up to such a risk, seems extremely short sighted. It is eroding their moat, as well.

Maybe France should consider introducing laws to protect Cognac? Or, y’know, give it’s special status up and compete with the world on quality alone, good luck with that.

I will buy Armagnac this Christmas

Globalization has gone too far