Welcome to the weekend issue of Brussels Edition, Bloomberg’s daily briefing on what matters most in the heart of the European Union. Join us on Saturdays for deeper dives from our bureaus across Europe.
Dealing with Donald Trump isn’t just politics — it’s an art form.
Just ask Danish Prime Minister Mette Frederiksen, who for weeks has been navigating Trump’s assertive and confrontational style as he’s insisted he wants control over Greenland, a territory that’s part of the Kingdom of Denmark.
Despite a bruising phone call with Trump — followed by near daily remarks from the president and his circle — Frederiksen has tried to remain measured and composed, maintaining that the US is Denmark’s closest ally.
As she’s toured Europe’s capitals to meet Nordic, German, French and UK leaders, her Trump playbook has become increasingly clear: Get support from your neighbors, project unity, and float modest concessions, but above all, avoid escalating the conflict by not publicly engaging with Trump’s threats.
It’s a strategy distinct enough that Finland’s president, Alexander Stubb, has given it a name: “hygge diplomacy.”
The term “hygge” (think candles, fuzzy sweaters, and warm conversations over tea) has become Denmark’s most famous cultural export in recent years. It embodies the feeling of coziness and togetherness and emphasizes the Danish culture of slowing down and fostering meaningful connections.
In a diplomatic context, it’s about dealing with certain challenges “in the background” — keeping discreet, calm and patient — rather than in public, according to Stubb.
“Danish hygge diplomacy works,” he said last week.
And Frederiksen is living the brand. A photo that made the rounds recently showed her hosting Stubb and other Nordic leaders for a casual dinner at her home, eating leek pie, chicken with applesauce, and, in true Scandinavian style, a marzipan-based dessert.
More images followed, showing her greeted with a kiss from France’s Emmanuel Macron and with hugs by NATO chief Mark Rutte, all demonstrating European togetherness against Trump without having to say his name.
The examples of Canada and Mexico, where leaders took two very different approaches to Trump’s tariffs, were a testament to the importance of being able to read the US president.
So far, Frederiksen has managed to keep tensions from boiling over. But Danish diplomacy will face more tests ahead, both from Trump and from an emboldened independence movement in Greenland.
Initial-Company3926 on
I am really not a fan of that wording
All those people have put in enormous work, and is continuing to work their asses off
I feel the word diminishes their hard work
husfyr on
As a dane i would never use a word like Hygge Diplomacy. It’s probably the stupidest use of hygge i ever heard. In all respect Mr. Stubb
LoremIpsumDolore on
“Hygge diplomacy” makes no sense at all. If we nuked another country, other countries would call it a “hygge nuke” just because it came from Denmark.
ceedub93 on
I adore how Canada and Denmark handled the dispute over Hans Island. The ‘Whiskey War’ began in 1984 when Canada planted a Canadian flag and a left bottle of whiskey on the tiny island sitting between Greenland and Ellesmere Island. Not to be outdone, the Danes reclaimed the rock with a flag and a bottle schnapps. This back and forth continued for 20 years. It’s the best way to resolve land disputes imo.
5 commenti
Welcome to the weekend issue of Brussels Edition, Bloomberg’s daily briefing on what matters most in the heart of the European Union. Join us on Saturdays for deeper dives from our bureaus across Europe.
Dealing with Donald Trump isn’t just politics — it’s an art form.
Just ask Danish Prime Minister Mette Frederiksen, who for weeks has been navigating Trump’s assertive and confrontational style as he’s insisted he wants control over Greenland, a territory that’s part of the Kingdom of Denmark.
Despite a bruising phone call with Trump — followed by near daily remarks from the president and his circle — Frederiksen has tried to remain measured and composed, maintaining that the US is Denmark’s closest ally.
As she’s toured Europe’s capitals to meet Nordic, German, French and UK leaders, her Trump playbook has become increasingly clear: Get support from your neighbors, project unity, and float modest concessions, but above all, avoid escalating the conflict by not publicly engaging with Trump’s threats.
It’s a strategy distinct enough that Finland’s president, Alexander Stubb, has given it a name: “hygge diplomacy.”
The term “hygge” (think candles, fuzzy sweaters, and warm conversations over tea) has become Denmark’s most famous cultural export in recent years. It embodies the feeling of coziness and togetherness and emphasizes the Danish culture of slowing down and fostering meaningful connections.
In a diplomatic context, it’s about dealing with certain challenges “in the background” — keeping discreet, calm and patient — rather than in public, according to Stubb.
“Danish hygge diplomacy works,” he said last week.
And Frederiksen is living the brand. A photo that made the rounds recently showed her hosting Stubb and other Nordic leaders for a casual dinner at her home, eating leek pie, chicken with applesauce, and, in true Scandinavian style, a marzipan-based dessert.
More images followed, showing her greeted with a kiss from France’s Emmanuel Macron and with hugs by NATO chief Mark Rutte, all demonstrating European togetherness against Trump without having to say his name.
The examples of Canada and Mexico, where leaders took two very different approaches to Trump’s tariffs, were a testament to the importance of being able to read the US president.
So far, Frederiksen has managed to keep tensions from boiling over. But Danish diplomacy will face more tests ahead, both from Trump and from an emboldened independence movement in Greenland.
I am really not a fan of that wording
All those people have put in enormous work, and is continuing to work their asses off
I feel the word diminishes their hard work
As a dane i would never use a word like Hygge Diplomacy. It’s probably the stupidest use of hygge i ever heard. In all respect Mr. Stubb
“Hygge diplomacy” makes no sense at all. If we nuked another country, other countries would call it a “hygge nuke” just because it came from Denmark.
I adore how Canada and Denmark handled the dispute over Hans Island. The ‘Whiskey War’ began in 1984 when Canada planted a Canadian flag and a left bottle of whiskey on the tiny island sitting between Greenland and Ellesmere Island. Not to be outdone, the Danes reclaimed the rock with a flag and a bottle schnapps. This back and forth continued for 20 years. It’s the best way to resolve land disputes imo.