Tesla sales plummeted in Europe in January, suggesting waning demand for the US carmaker’s vehicles after its billionaire chief Elon Musk stepped up his high-profile interventions in the region’s politics.
The EV maker sold just 9,900 units in Europe last month, a decline of more than 45 per cent from the same period in 2024, according to data from the European Automobile Manufacturers’ Association. Its overall share of new car registrations fell to 1 per cent from 1.8 per cent over the same period.
Tesla’s falling market share comes after Musk’s unprecedented foray into EU politics, where he backed the far-right Alternative for Germany (AfD) ahead of the country’s elections, sparking a backlash on the continent. Musk has also railed against the EU, which he described in November as “undemocratic”.
The fall came even as European consumers purchased 166,000 battery EVs for the month, up 37 per cent from a year ago. Pure EV sales grew faster than those of all other types of vehicles, while sales of cars with petrol and diesel engines fell 20.5 per cent and 26.5 per cent, respectively.
The figures include the EU, UK and other markets including Norway, one of Europe’s biggest markets for EVs.
European sales by SAIC Motor, the Chinese state-backed carmaker that has expanded into the EU and partnered with Audi in China, rose 37 per cent to 23,000 vehicles in January, among the largest year-on-year increases in sales of any large manufacturer in the region.
Overall new vehicle registrations on the continent fell by 2.1 per cent in January to 995,271.
Blandiblub on
Oh dear how sad never mind
Shawn_The_Sheep777 on
They will go down even further when people begin to associate the drivers of said vehicles with the views of the carmakers owner.
Xireka- on
Oh no… Anyway
Wide-Annual-4858 on
Not enough.
r/BuyFromEU/
chopsdontstops on
Good. Instead of fearing what we’ll do, politically, look at who Americans are boycotting. The mass population hates Russia and Elon and have been sick of them for a while. Protests growing. Activists activating. Last us do our “sleeping giant” thing once more. We’re ready for real change. The main wants to be happy again like before 9/11 or 11/9, as you write.
CutePilf21 on
Great news.
I would love to read the same about McDonald’s, KFC, Burguer King, Apple, Starbucks, etc.
potatolulz on
alright nice, but I’m sure it can go even lower 😀
icantbearsed on
Any suggestion that a potential buyer could be accused of liking or agreeing with Musk’s views is enough to make people buy an alternative. Further, by buying an alternative they can then make the statement that they did so as a deliberate choice, underlying their own “correct” beliefs and by telling everyone this it puts another nail in the Tesla coffin.
Careless_Fly1094 on
They’ll likely drop even further. Musk was once viewed in some circles as an eccentric pioneer who cared about the environment, among other things.
That image is now shattered, and he’s rightly perceived as a petty little man with low self-esteem, focused on hurting people he dislikes.
Uncleniles on
Keep it up
SnortMcChuckles on
Run the Nazimobile into the ground.
From tech prodigy to the biggest disappointment of the century faster than a Plaid accelerates to 60 mph.
My head hurts from all the shaking.
gplfalt on
The fact the TSLA stock price isn’t collapsing with their CEO going AWOL and their sales taking an apocalyptic hit due to what is probably the greatest brand degeneration in automotive history is all you need to see that the current market is a bubble.
Tesla sold to liberal green white collars while their CEO is actively doing everything he can to piss that demographic off.
Jonaz17 on
Should be 0. Shame on anyone who supports them.
xavras_wyzryn on
Still not 100%.
shotcaller77 on
Lets go to zero and then I’ll be satisfied
MboiTui94 on
Mooore, we want moooore!
Infinite-Craft262 on
Not enough!!! Sell your teslas!!
Lopsided_Quarter_931 on
Those are rookie numbers, we can do better.
Nice-Personality5496 on
I will never buy another.
doctor_morris on
This is before they start rolling them into the Boston harbor.
ironchieftain on
Let’s keep up the good work!
daiaomori on
I wonder, who is going to buy Tesla in the future.
Europe? No.
California? Even less so.
China? Laughable.
The Saudis? There is some potential here.
The only potential ally I can fathom is Japan, as they sided with us Germans nicely last time. But I’m pretty sure that market ain’t big enough, plus I’m really uninformed how they are currently aligning in world politics…
All that considered – what happens with Elons wealth as soon as Tesla goes out of business? Because I don’t assume they have enough cash to go through another valley.
Asking for a friend.
Hamsterminator2 on
Can Tesla get rid of Musk?
As someone who fully endorses EVs I think the company deserves credit for getting us to where we are today. Many people see the company and the man as one and the same, but I don’t think that’s fair to the people who actually built the company. It seems to me all that Musk provided was funding and sales patter. The man is a greedy parasite who moves from one investment opportunity to the next.
GISP on
Normalize egging Swasticars!
gabor_legrady on
Not enough!
Molidae17 on
Noone wants to buy nazi techbro products in Europe thats why
Wirtschaftsprufer on
Those are rookie numbers
Special_Abrocoma_318 on
To put this into perspective: Europeans bought 34% more EVs year-to-year, and Tesla still sold 45% less. Pretty insane.
optimdetail on
Im surprised that its 100%, that laminated face cunt should get what he deserves.
myth0503 on
Good I want them seeing going under
Calcutec_1 on
See, boycotts can work! Keep it up!
TheKensei on
Renault 🇫🇷 was a pioneer of recent electric cars starting in 2009 with the Zoe.
They sell a variety of cars from the small R5 (Coty 2025) to the Megane e-tech
Vast-Ad-8961 on
I dont live in EU and already decided never to buy tesla.
It is not Elons job to meddle with other peoples countries. He clearly overstepped his boundaries.
He should have known better.
ticman on
I’ve had my Y for nearly 3 years now and went to sell it a few weeks. Sadly the financial hit is too much at the moment, but as soon as I can it’ll be gone.
Jimeriano on
The moment musk threatened to take Tesla private a couple of years ago I decided to never invest in his company. Absolute freak. Untrustworthy
h0ls86 on
“They don’t take our cars, they don’t take our farm products, they take almost nothing and we take everything from them. Millions of cars, tremendous amounts of food and farm products”
Donald J.Trump
Yep. And as a matter of fact, of Elon continues to salute more, we will take even less. The reliability of American cars other than Fords is low. There’s just no point in buying a brand new American car.
Also, US food is not good, so why should we take it when we have more than enough and better quality.
DrShago on
WHO the fuck is still buying Tesla
Ravasaurio on
Me, who can not afford one: “I’m doing my part!”
To be clear, I used to want one, but couldn’t afford it. I still can’t afford one, but I no longer want it.
ChimeMeUp on
kylorenmore.gif
downbarton on
…due to the purchase of all electric cars being down.
People are going for hybrids as a result of EU rules etc
41 commenti
Tesla sales plummeted in Europe in January, suggesting waning demand for the US carmaker’s vehicles after its billionaire chief Elon Musk stepped up his high-profile interventions in the region’s politics.
The EV maker sold just 9,900 units in Europe last month, a decline of more than 45 per cent from the same period in 2024, according to data from the European Automobile Manufacturers’ Association. Its overall share of new car registrations fell to 1 per cent from 1.8 per cent over the same period.
Tesla’s falling market share comes after Musk’s unprecedented foray into EU politics, where he backed the far-right Alternative for Germany (AfD) ahead of the country’s elections, sparking a backlash on the continent. Musk has also railed against the EU, which he described in November as “undemocratic”.
The fall came even as European consumers purchased 166,000 battery EVs for the month, up 37 per cent from a year ago. Pure EV sales grew faster than those of all other types of vehicles, while sales of cars with petrol and diesel engines fell 20.5 per cent and 26.5 per cent, respectively.
The figures include the EU, UK and other markets including Norway, one of Europe’s biggest markets for EVs.
European sales by SAIC Motor, the Chinese state-backed carmaker that has expanded into the EU and partnered with Audi in China, rose 37 per cent to 23,000 vehicles in January, among the largest year-on-year increases in sales of any large manufacturer in the region.
Overall new vehicle registrations on the continent fell by 2.1 per cent in January to 995,271.
Oh dear how sad never mind
They will go down even further when people begin to associate the drivers of said vehicles with the views of the carmakers owner.
Oh no… Anyway
Not enough.
r/BuyFromEU/
Good. Instead of fearing what we’ll do, politically, look at who Americans are boycotting. The mass population hates Russia and Elon and have been sick of them for a while. Protests growing. Activists activating. Last us do our “sleeping giant” thing once more. We’re ready for real change. The main wants to be happy again like before 9/11 or 11/9, as you write.
Great news.
I would love to read the same about McDonald’s, KFC, Burguer King, Apple, Starbucks, etc.
alright nice, but I’m sure it can go even lower 😀
Any suggestion that a potential buyer could be accused of liking or agreeing with Musk’s views is enough to make people buy an alternative. Further, by buying an alternative they can then make the statement that they did so as a deliberate choice, underlying their own “correct” beliefs and by telling everyone this it puts another nail in the Tesla coffin.
They’ll likely drop even further. Musk was once viewed in some circles as an eccentric pioneer who cared about the environment, among other things.
That image is now shattered, and he’s rightly perceived as a petty little man with low self-esteem, focused on hurting people he dislikes.
Keep it up
Run the Nazimobile into the ground.
From tech prodigy to the biggest disappointment of the century faster than a Plaid accelerates to 60 mph.
My head hurts from all the shaking.
The fact the TSLA stock price isn’t collapsing with their CEO going AWOL and their sales taking an apocalyptic hit due to what is probably the greatest brand degeneration in automotive history is all you need to see that the current market is a bubble.
Tesla sold to liberal green white collars while their CEO is actively doing everything he can to piss that demographic off.
Should be 0. Shame on anyone who supports them.
Still not 100%.
Lets go to zero and then I’ll be satisfied
Mooore, we want moooore!
Not enough!!! Sell your teslas!!
Those are rookie numbers, we can do better.
I will never buy another.
This is before they start rolling them into the Boston harbor.
Let’s keep up the good work!
I wonder, who is going to buy Tesla in the future.
Europe? No.
California? Even less so.
China? Laughable.
The Saudis? There is some potential here.
The only potential ally I can fathom is Japan, as they sided with us Germans nicely last time. But I’m pretty sure that market ain’t big enough, plus I’m really uninformed how they are currently aligning in world politics…
All that considered – what happens with Elons wealth as soon as Tesla goes out of business? Because I don’t assume they have enough cash to go through another valley.
Asking for a friend.
Can Tesla get rid of Musk?
As someone who fully endorses EVs I think the company deserves credit for getting us to where we are today. Many people see the company and the man as one and the same, but I don’t think that’s fair to the people who actually built the company. It seems to me all that Musk provided was funding and sales patter. The man is a greedy parasite who moves from one investment opportunity to the next.
Normalize egging Swasticars!
Not enough!
Noone wants to buy nazi techbro products in Europe thats why
Those are rookie numbers
To put this into perspective: Europeans bought 34% more EVs year-to-year, and Tesla still sold 45% less. Pretty insane.
Im surprised that its 100%, that laminated face cunt should get what he deserves.
Good I want them seeing going under
See, boycotts can work! Keep it up!
Renault 🇫🇷 was a pioneer of recent electric cars starting in 2009 with the Zoe.
They sell a variety of cars from the small R5 (Coty 2025) to the Megane e-tech
I dont live in EU and already decided never to buy tesla.
It is not Elons job to meddle with other peoples countries. He clearly overstepped his boundaries.
He should have known better.
I’ve had my Y for nearly 3 years now and went to sell it a few weeks. Sadly the financial hit is too much at the moment, but as soon as I can it’ll be gone.
The moment musk threatened to take Tesla private a couple of years ago I decided to never invest in his company. Absolute freak. Untrustworthy
“They don’t take our cars, they don’t take our farm products, they take almost nothing and we take everything from them. Millions of cars, tremendous amounts of food and farm products”
Donald J.Trump
Yep. And as a matter of fact, of Elon continues to salute more, we will take even less. The reliability of American cars other than Fords is low. There’s just no point in buying a brand new American car.
Also, US food is not good, so why should we take it when we have more than enough and better quality.
WHO the fuck is still buying Tesla
Me, who can not afford one: “I’m doing my part!”
To be clear, I used to want one, but couldn’t afford it. I still can’t afford one, but I no longer want it.
kylorenmore.gif
…due to the purchase of all electric cars being down.
People are going for hybrids as a result of EU rules etc