Google ha schiaffeggiato con una causa da 5,8 miliardi di € miliardo nel Regno Unito per “sovraccarico” nel mercato delle ricerche. L’azione di classe chiede a Google di pagare £ 5 miliardi alle società britanniche che sono state costrette ad acquistare annunci sul suo motore di ricerca.

Google is facing a £5 billion ($6.6 billion) class-action lawsuit in the UK, accusing the company of abusing its dominance in the online search market to overcharge businesses for advertising. The lawsuit, filed by competition law expert Or Brook, alleges that Google manipulated the search advertising market to charge higher ad prices by stifling competition. It contends that Google struck deals with phone manufacturers to pre-install Google Search and Chrome on Android devices and paid Apple to make its search engine the default on iPhones. These practices, the suit argues, left businesses with limited options other than using Google Ads for visibility. Google has dismissed the case as speculative and maintains that advertisers use its services because of their effectiveness. The UK’s Competition and Markets Authority is already investigating Google concerning concerns about its 90% share of the search market.