L’incidente delle vendite europei di Jaguar tra il rebrand controverso
di CaseyEffingRyback
L’incidente delle vendite europei di Jaguar tra il rebrand controverso
di CaseyEffingRyback
16 commenti
Could also be lack of faith in aftercare. Regardless of the pisspoor rebrand and the death of the company. Anyone that says “we’re going fully electric, but please buy the last big juicy V8s we built but probably won’t have parts for” must’ve seen this coming?
Go woke go broke!!!! Let’s just hope they change their ways before they go extinct
It’s because they’ve stopped building cars and have just been clearing old stock.
Pretty important factor!
A sad side effect of going electric.
Jaguar being a brand bought largely by people who enjoy/ are enthusiasts in ICE, have abandon internal combustion and forgone their companys soul.
Had they been on the forefront of backing carbon neutral biofuels this could possibly have been avoided.
I don’t understand what Jaguar is doing but I hope they don’t screw this up, there are a lot of UK jobs on the line.
Well that’s what happens when you rebrand as a lifestyle brand.
How shit a journalist do you have to be to put this out? They don’t be have a car to sell currently FFS.
“The company’s rebranding has failed to drive demand”. What an idiotic comment. They haven’t even got a vehicle on the market under the rebrand. They’ve chosen to have a gap between old and new Jaguar hence no sales is expected.
It’s not just about branding. This company is stuck in the past. Jaguar dealers don’t talk to JLR customer care. Customer care doesn’t talk to their own financial services. Financial services don’t talk to the dealers. They expect customers to chase every query themselves. No surprise the company’s struggling.
Company was clearing old stock before start selling new design cars, their strategy was to have a clean line between old design and new design. From business perspective not an affective strategy if you got factories and payroll to run.
Or… and hear me out here, they haven’t actually produced the new range yet. So they are selling the old stock, it’s not hard.
Some of the responses by the mouth breathers on here though. Dumb as shit.
Don’t build cars for 12 months, don’t sell cars for 12 months.
Nothing to do with a rebrand
BREAKING: Woolworths pick n mix sales down 100% from peak!
What an absolute horseshit article.
Few mates work at JLR and they are… unconcerned. Jag wasn’t a money spinner in previous guise. Maybe a refresh will help, but it certainly won’t hinder. And if it all doesn’t work then guess what? Land Rover being such a money printing machine can fund another refresh of Jag.
“We need to attract more amorphous rainbow people.”
“Sir, our core demographic, for 102 years, is and always has been old men.”
“There’s no future in old men!”
Shows Advertisement that’s just a bunch of androgynous models…… no car shown
only sells old stock and stops building newer cars
slow decline and sales tank
“how could this have possibly happened to us !”
While the rebrand was tone-deaf and did everything it could to alienate its core market, when you rebrand you should also launch a new product as well. And they didn’t. They tried to resell to young adults cars that their grandparents would buy. Of course it was going to fail.