Il latte € 5 non può essere lontano: hedge fund e bevande ghiacciate stanno guidando il cambiamento nel mercato del caffè
https://www.independent.ie/business/irish/the-5-latte-cannot-be-far-away-hedge-funds-and-iced-drinks-are-driving-change-in-the-coffee-market/a819920689.html
di Banania2020
14 commenti
I can’t remember the last time I paid under €4 for an Americano.
I’ve never liked milky coffee but now I feel like I should get a latte or something if I’m ever out for coffee just to make the most of it.
Pretty sure we are there already. I don’t buy coffee out anymore for this reason. Fair enough with a barista making it but paying full price for a service station machine to make a shite coffee is beyond me.
This is why I only have coffee at home and limit myself to small espresso macchiatos/cortados and filter when home’s not an option. The milk bomb coffee capitalism is inflated and obnoxious.
I make much nicer coffee at home.
Something is going wrong with expenses.
It’s not like barista is making a huge profit…
So who is?
Most people are happy to support our expert barristas, tbf!
Most black coffees in petrol stations are around the 4 euro mark now. Even in the “cheaper” west of Ireland.
I would imagine 5 euro lattes are quite common.
A Starbucks Venti Latte is €5.50 and people pay it so plenty of money about.
It’s one thing paying for €4+ for a coffee if it’s good but several times I’ve had to send it back now as they have clueless staff who burn the beans and the coffee tastes rancid, yet they continue to serve it and hope nobody says anything. I’d never be one to send back a meal or whatever but I’ve reached my limit recently. Sorry but if you’re charging top dollar for a coffee supposedly made by a barista then it needs to be at least edible.
It’s pure profit, plain and simple. People can talk about the price of a coffee bean, but the markup on coffee is unbelievable.
Any coffee van operator in a decent location is making a fine living. 30c of coffee, 15c of milk, and a 20c paper cup. The machines and labour are more obviously, but those prices fluctuate depending on how many cups are sold. There has to be a €1.50 profit on a cup at least.
It’s alright to get one as a treat now and then, but I know people that buy €4+ coffees maybe twice a day during the work week. I have a Moka Pot at home and bring that in the morning for proper strong coffee and then I just use instant later in the day. You’ll save a lot of money that way.
Hedge funds don’t decide the price of coffee.
New product ideas are always upping the price…. People just run and buy…. Eg. Machi latte, bubble tea, Dubai chocolate.
Investing in a proper coffee machine at home has saved me so much money. And also reduced my plastic consumption