Il primo uovo vegetale del Regno Unito ha colpito gli scaffali. Ma cosa c’è dentro?

Seems a bit odd to imitate the animal protein that has the lowest carbon footprint. 

I expect high end free range chicken eggs are cheaper, taste better and are more nutritious. Whilst the chickens still have a decent life. 

Replicating the taste and flavor of beef or lamb, or pork might be better for the environment and animal cruelty. 

***”It has 99% of the plant-based egg market […] it’s one of the fastest-growing egg brands out there.”***

It’s hardly surprising, really. I dont see it being a very saturated market.

I’ll stick to proper sources of protein. Thank you. The sick lame and lazy can keep their frankenstein food.

The only thing they show in the video or any of the pictures are cartons of ?a liquid and then a rather anaemic looking scramble, which I’m assuming is supposed to be composed of plant ‘egg’. It looks like an ultra-processed yellow liquid that congeals into scramble/omelette texture, which seems most likely.

I don’t see the point of labelling this as ‘fake egg’ when it only mimics scramble and doesn’t behave like an egg at all otherwise, why not call it bean scramble? In any case, there are so many delicious non-UPF things you can eat, I’m unsure what the market will be for this stuff.

The website is oddly light on the ingredients list (I couldn’t obviously find them on their site anyway) and the article says ‘But what’s in it?’ without actually saying what is in it (!!) – but results from google suggest this is the contents: ‘*Water, Mung Bean Protein Isolate, Expeller-Pressed Canola Oil, Contains less than 2% of Dehydrated Onion, Gellan Gum, Natural Carrot Extractives (color), Natural Flavors, Natural Turmeric Extractives (color), Potassium Citrate, Salt, Soy Lecithin, Sugar, Tapioca Syrup, Tetrasodium Pyrophosphate, Transglutaminase, Nisin (preservative). (Contains soy.)*’

If you don’t want to eat eggs and meat them why create things that look and taste like meat and eggs? I’m all for people doing what they want, but surely the natural products of meat and eggs is much healthier for you than stuff that has a million synthetic ingredients in it to make it an imitation?

Edit: jeez I was just asking guys, I wasn’t being obtuse 😂

Is it, like all other vegan alternatives, grossly overpriced versus the “real” equivalent?

Just eat fruit and veg, so much better than this weird imitation slop.

It repeated the same 2 or 3 lines over and over again and completely glosses over the actual important information? Are these healthy? What are the macros, compared to regular eggs? What about additives and preservatives? 

If it’s a healthy option I would definitely consider trying it. It’s a lot more expensive than regular eggs so it isn’t going to be a permanent replacement. But I’m not opposed to trying it

The mass market Vegan food aimed at people who want to be vegan and not change their diet is awful. It’s heavily processed and has little nutritional value.
Home cooked vegetarian food is really good, done right vegetables can be very tasty and highly nutritious.
To me being vegan is a lifestyle choice and wouldn’t exist as a form of sustenance if we weren’t living in an advance industrialised economy
Funny how it’s called just egg and there’s absolutely no egg in it. No cholesterol isn’t something to shout about, you need it to make hormones.

Are big egg going to come along and tell them they can’t use the word egg?

So, a deeply unheated ultra processed food is being touted as a good food source for people too stupid to realise the human species is not built to run on just vegetables….

All the complainers in here lol, are any of you actual vegans? I am and this is great! eggs are one of the few things there isn’t an imitation for, though tofu scramble is very good.

I don’t understand people being upset over a new product that might encourage more people not to take part in animal cruelty but otherwise is for vegans already who want to eat eggs but not take part in it.

It’s not an egg then is it? Just some processed shit.

How is it the first? I’ve definitely already seen vegan egg alternatives in the supermarket for ages??