Proprietario di Kingsmill per acquistare Hovis in un accordo da £ 75 milioni per creare il più grande marchio di pane del Regno Unito
https://www.theguardian.com/business/2025/aug/15/kingsmill-owner-agrees-to-buy-hovis-in-deal-to-create-uk-biggest-bread-brand
di Shiny-Tie-126
27 commenti
Wish we stopped letting all these businesses becoming monopolies. It always end up being worse for us the consumer.
I wonder what bread brand was #1 Would have tjought it was Hovis or Kingsmill? Braces family over here and that’s probably the most bought bread brand here in Wales
“The potential merger between the UK’s second and third largest bread brands will attract scrutiny from the competition watchdog”
Surprised by this, would not have guessed one of them wasn’t number one.
Also – is this really going to pass the regulatory hurdles?
And finally – if you asked me to guess how much Hovis bread is worth it would have been a lot more than £75million! That’s tiny.
No doubt that 75m will be clawed back from customers through higher prices now that a competitor has been eliminated.
TIL that Kingsmill (owner) is richer than the superior bread brand
(I buy neither since Aldi has the best bread by a huge margin)
Get sourdough instead of this plastic chemical shit
Yet another capitulation to Big Bread, worlds gone mad.
Wow, someone with financial knowledge has used their loaf because £75 million is a lot of dough.
Hopefully there will be nowt taken owt of the value and offer to customers.
So owners who’s company makes bread, makes alot bread to buy rival bread.
Bad joke, i’ll leave.
Totally not going to impact price and quality by reducing competition at all right?
Even the father of capitalism Adam Smith pointed out that its end goal is a monopoly and exploitation, and that capitalism only works when there are a number of companies competing on price and quality.
I thought everyone on Reddit made their own anyway?
With how good bakeries are, there is no need to buy kingsmill or any of the mass produced bread.
I’m surprised Kingsmill is larger than Hovis as Kingsmill bread is ass.
Rachel Reeves said it’s the best thing to happen to the British economy since sliced bread.
Boom Boom.
Okay, I’ll leave.
The monopolies and mergers commission need to approve this merger which may take some time. Better for a bread manufacturer to buy Hovis – it’s been owned by various venture capitalist firms which hasn’t led to a lot of investment.
I’m very cynical about this…they’re not in it for the bread but to see how much bread they can make. It’s not all about the bread.
… and I’ll still be buying from the (supermarket) bakery for my weekly loaves. A bread monopoly of crap surely isn’t the way forward? The branded stuff is more expensive and worse quality than that baked on-site at the majority of points of sale.
One of the biggest complaints I hear from Europeans moving to here is that the mass produced bread in the supermarkets is utter crap, and it’s true. Buy bakery bread instead.
I love the part where I go to the supermarket, and realise everything I buy comes from the same three companies.
Why is bread so bad in UK in general? I mean, it’s okey-ish for toasts but it’s just plain nasty otherwise (pastries on the other hand are the best thing ever)
Are they going to seal this merger with toast?
I’ll clear out my desk.
Everybody ready for 50% more sawdust in your bread
As long as Jason’s survives…I’m fine with hovis going down
It’s a good deal but i suspect prices will rise in the short term – it’s easier to rise prices after taking over a major competitor and it grants time for them to realise the possible efficiency savings and avoid taking additional operating losses.
Bread is very cheap so an extra 5-10% isn’t something to be concerned about – the operating efficiencies realised potentially could hold the prices down longer term.
And it will still be awful bread.
Find yourself a local baker and buy their bread; much nicer and not made with added crap
Here in Newark it’s 80% Warburtons, 20% Hovis. I have no issue with this if they keep on making excellent adverts!
Whoever gets a slice of this will make a nice crust.