Annuncio “Slated Eye” di Swatch Pulls dopo il tumulto dei social media cinesi
https://www.ctvnews.ca/business/article/swatch-pulls-slanted-eye-ad-after-chinese-social-media-uproar/
di esporx
Annuncio “Slated Eye” di Swatch Pulls dopo il tumulto dei social media cinesi
https://www.ctvnews.ca/business/article/swatch-pulls-slanted-eye-ad-after-chinese-social-media-uproar/
di esporx
4 commenti
Lol.
Like literally, the amount of stuff that has to go wrong for a company like Swatch to greenlight an ad like that….
The Guardian has the same story with a pic of the advert included: https://www.theguardian.com/world/2025/aug/18/swatch-slanted-eye-ad-backlash-china
Seriously.
> “The brand’s image has collapsed. (Swatch) thinks they can just apologise and salvage everything? It’s not that simple,” another user wrote.
And
> China is one of Swatch Group’s biggest markets …
What the hell was Swatch thinking with this ad? In what possible way would it work out in their favour?
just another shitstorm nobody cares about except some twitter bots and definitely nobody cares in a week
Ahh Swiss commercials, always 20 years late.
Creatives that recreate new with the very old without changing a “winning formula”