BrewDog è diventato irrilevante, suggerisce il capo della catena da bar che ha asceso la birra
https://www.telegraph.co.uk/business/2025/08/20/brewdog-irrelevant-suggests-bar-chain-boss/
di YchYFi
BrewDog è diventato irrilevante, suggerisce il capo della catena da bar che ha asceso la birra
https://www.telegraph.co.uk/business/2025/08/20/brewdog-irrelevant-suggests-bar-chain-boss/
di YchYFi
27 commenti
A decade or more ago they were the big thing. Guess the owner being an utter scumbag and not moving with the times have impacted them though.
Their big USP was to be a bit different, throw a bit of anarchy into the industry and all the rest of it.
Then it turned out that they were a heavily corporate company, every bit as bad as the “big guys” they claimed to rally against, ran by cunts, who treated their staff like shit and the beer isn’t even that good anywya (Though I don’t mind it, tbf)
I know I, as somebody who loves beer/ale/etc, wouldn’t make the effort to go to a BrewDog bar, or drink brewdog. As it stands, they have a good selection of alcohol free but other than that they’re not special in any way
It very quickly just became carling for people who dress like they used to be in the Lumineers. If you build your brand on it being ‘cool’ there is only one way that ends.
There’s all the shenanigans of James Watt which I’m sure doesn’t help.
For me it was more they seemed hell bent on making undrinkable beer, when this wasn’t always the case. When they were just starting out they had some nice stuff but then it was all sacrificed on the altar of the hop gods.
The Wetherpoons of craft beer. Couldn’t have happened to a nicer company.
Their beer has always been shit. The All-High Dickhead got them publicity, which converted into sales, but the beer is crap. Now we know what arseholes the CEO and co are, there’s no point at all in them.
Even if you put boycotting aside because James Watt is a proven helmet, they no longer have a convincing USP so it’s no surprise:
* Not cheap and now there are better quality ales on tap in most pubs
* Why do I want to sit in a sports bar-type venue with no sports on?
* Mediocre sports bar/Americanised food
If I’m going to spend my money on going for drinks(rare these days) I’m going to the nicest pub I can find and enjoying a proper local ale.
The landscape changed for beer just at the time they decided to lower the quality of their beers and appear more scumbaggy.
Everywhere has a tap room where you’d get better beer than brewdog now. In most supermarkets you’ll probably find a better beer than theirs on the shelves next to it too
Pretty true.
There are other brands doing the same thing better, and which don’t have the baggage which drives an increasing number of drinkers to reject Brewdog.
It’s an amazing case of how to ruin a beloved brand.
Start out as a genuine independent craft brewery, help really bring ‘craft beer” to the masses, perfectly timed as styles like IPAs are becoming popular. Have a cool alternative brand that markets well to trendy folks in their 20s who don’t want to drink “real ales” or watery lagers. Do extremely well off of this
Then… start pulling the ladder up, become incredibly corporate, start your own bars and hotel chain and get a bad reputation for underpaying your staff. Start a scheme where fans can buy “shares” but actually they aren’t shares and you can’t really sell them. Get a bit of a reputation for suing anyone who tries to call their beers “punk”. Refuse proper living wage increases to those working your brewery in London. Allow EDL meets at your pubs and fire the staff that complain. Move your focus onto mass market beers like lagers and session IPAs and a legally distinct nitro stout.
The current iteration of Brewdog is unrecognisable from the brewery of old. Multi-millionaire owners who sound like shitty people, just another big brewery at this point.
Stay small, pay your staff well, focus on ethics over profit. Not every business needs to be some global giant.
They fell off as soon as they changed recipes back in COVID days
My condolences to everyone who “invested” in “equity for punks”.
Hope you at least get a class action lawsuit out of it.
Just wait for BrewDog owner to blame woke customers or some other rubbish.
The problem with brewdog is they sold themselves on being slightly left punkish counter culture then proceeded to act like a caricature of the worst elements of right-wing capitalism.
If your branding and your reputation are 100% incompatible with each other you’re going to struggle.
That ‘Cold Beer’ summer promotion in July exposed how far they had fallen imo. Worst tasting beer i’ve ever had, wasn’t even that cold out the pump. Not even a £2.50 pint could convince us to stay – ended up going the the local tap room up the road instead.
I liked this stuff a decade ago, but it became obnoxiously hip and all the accusations of horrible workplace practices were a huge turn off so I’ve been essentially boycotting lol
Never tried the stuff purely because they don’t use glass bottles.
That’s what happens when you’re a corpo business boy pretending to be punk – people eventually get sick of your shit and stop giving you their money
I have no strong feelings about Brewdog, but I think perhaps they were partly a victim of their own success. Their products broadened consumer’s interest and contributed towards a wider cultural change, which has resulted in a huge expansion of the craft beer industry. They did it first, but not best, didn’t keep up, and now they’ve been left behind.
most craft beer tastes like hops and ass, so won’t be sorry to see them go.
I think they make horrible beer, and from what I understand they are run by equally horrible people.
I liked them 16 years back when they first started, I was even a “shareholder” but over time they just became the same old lager company as all the others. I loved their stupid strong beers but over time started to hate the over hoppyness and now you find it in all the off licences and it tastes no different to anything else and isn’t a different price. Same with their bars, they went from quirky to “this is how we do it” and each city had the exact same layout same decor same “jokes” and even the guest beers vanished (I remember the speedway stout with fond memories).
But now they all same same and beer tastes same same and the CEO has proven himself to be a right wrong un
It’s very hard to run successful brewpubs. It’s extremely hard to run successful brewpubs if you willingly allow Wetherspoons to vastly undercut your pricing. It’s almost impossible to run successful brewpubs if you willingly allow Wetherspoons to vastly undercut your pricing AND your founder has a worse CEO than them.
Add in being awful to your staff and you have an answer right there as to why they are in a death spiral
I popped in for a pint in Edinburgh before a concert, £15.80 for 2 pints. That should say it all. £7.95 alone for a pint of Black Heart, even a good Guinness in Edinburgh is around the £6.50 mark.
Rude and unwelcoming customer service behind the bar too. They were impatient when my friend was trying to decide what he wanted – understandable if it was busy – but it was a ghost town the entire time we were there.
I still drink Brewdog but there’s a lot more competition out there now which hasn’t helped them.
Great marketing and hipster interest only lasts so long.
Trends move and your customer base jumps to the next hot thing (pint of Neck Oil please mate!! Mmmmm lovely!!!)
Their owner is a dick, but I honestly do quite like their beer. They taste much better than typical lagers, but aren’t as expensive as IPAs and more niche drinks can get on the top end. Plus pretty much everywhere had something from them, so I never felt like I had to settle for something that didn’t taste as nice lol
Seems like they’ve just been unfortunate enough to fall into the ‘it’s cool to hate on them’ bracket, which isn’t helped by (to repeat) the owner being a dick.