Il comitato per l’agricoltura dell’UE vota per vietare i termini carnosi sull’etichettatura a base vegetale
EU Agriculture Committee Votes to Ban Meaty Terms on Plant-Based Labelling
di Jojuj
Il comitato per l’agricoltura dell’UE vota per vietare i termini carnosi sull’etichettatura a base vegetale
EU Agriculture Committee Votes to Ban Meaty Terms on Plant-Based Labelling
di Jojuj
25 commenti
Stupid law based on just propaganda. Consumers are not confused and also linguistically it makes little sense. For example meat in English comes from a Germanic root meaning food; Wurst means something that has been twisted, viande means (red) meat in French but vivanda in Italian has a much wider meaning.
Moral of the story: as society changes meanings shift and no-one is confused and this whole law is bollocks.
Meat is meat, and vegetarian options are vegetarian options. I always found it weird that both producers and consumers would try to label a bunch cabbage as a chop (as in pork chop or something along those lines) or a big mushroom a steak or a veggie stew a lasagna etc.
This is good. Vegetarian food has to get it’s own identity or will always be thought off as the inferior knockoff version of the classics.
Finally some common sense from the EU.
I distrust the term “plant based”.
To me, that means it contains quite a lot of plant ingredients but might also contain ingredients of animal origin.
Just because it is plant-based doesn’t necessarily mean it’s healthy or good for the environment – glucose, palm oil, coconut oil which is 90% saturated fats, almond milk imposes a huge demand on water resources …
What is wrong with vegetarian and vegan? Both have much clearer meanings.
“Plant-based” is little more than marketing to try to persuade people to buy possibly more expensive processed foods which are little different from other processed foods.
Populist nonsense.
Again?!
Oh noes, the “I can’t believe it’s not steak” text is going away.
Food industry lobbies are some of the most evil organizations that exist.
Ah yes, because the big ‘Veggie’, ‘Plant’ etc. terms on the packaging are too confusing for the poor consumers.
Who does this benefit other than the meat lobby?
I find this funny, since the West is so behind in terms of vegan/vegetarian food in comparison to Asia or Africa. When I browse the vegan/vegetarian aisles, 90% of the stuff there is deep-fried, breaded food, steak or sausage. Even tofu isn’t good, you probably get better tofu in an Asian store. Like, come on, you can do better than that.
That was one of the high priority votes. We had to solve this problem before anything else. Because, the meat industry was sad.
I hope the plant based industry just changes the names to something close. Its not steak, its steack.
This is just plain old corruption – or “lobbying” – by the meat industry
Ah yeah, bureaucrats heroically overcome problems that no one knew existed.
Don’t they have anything better to do, geez …
>“There is no data to support the argument that consumers are confused by plant-based burgers, sausages or any other alternative,” said Pinto. “Policymakers continue to bring up this non-issue, when it’s simply not a problem for citizens.”
I’m pretty sure however that this is another example of data to support the argument that corporate lobbies pushing for shit nobody else wants are alive and well in the EU.
What a very important matter to spend time on
They do this because they see the trends, people are eating less meat and that scares them, free market only when it suits them.
Soon enough alcohol free beer will stop being called beer too.
Finally. It was so annoying and false advertising.
So the EU and redneck Americans can finally agree on one thing. They hate woke plant burgers.
That’s nice. A somewhat unexpected coupling, but nice. I quite like the stuff, but I could be woke.
Because the quality of meat is in a hard decline as is the customer request for such. Because the alternatives taste equally as good or even better *and* became more affordable.
There are some German sausages and meat names that I want to be changes as well, they’re so confusing!
Teewurst has no tea in it;
Bregenwurst doesn’t have brains (forbidden) in it and Leberkäse isn’t even a cheese!
Goes to show how insecure the agriculture lobby is. They’re terrified of the rise of meat alternatives and instead of examining their industry to see where they’re going wrong, they’re blaming consumers for apparently being too stupid to read the packaging of what they’re buying.
As long as farmers keep sticking their fingers in their ears and blaming everyone but themselves this trend is only going to continue.
I hate this so much because
1. There is no confusion. If you see a veggie ‘steak’ advertising itself it is usually very clear that it is not meat based
2. The product manufacturers don’t want confusion either. They usually want to make it extremely clear that whatever they are selling is veggie, because the main consumers of their products are looking specifically for things that are veggie.
**This is a solved problem.** If a company makes a non-meat product then their main target audience is vegetarians/vegans. The fact that their product doesn’t contain meat is literally a selling point, so they advertise it extremely clearly already.
Excellent piece of progress. If you want to create your own brand: do it yourself. Don’t leech off of established products.
Disclosure: I’m vegan. Animal agriculture is dying because already too expensive and because the climate crisis will make its operations even more unfeasible. It survives only through subsidies that taxpayers shoulder. This is yet another move of the unethical animal agriculture lobby to keep their business running a few more years. Too bad EU institutions are in its thrall.