Il marchio Duracell alimenterà le auto elettriche con punti di ricarica in tutto il Regno Unito

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**Battery giant teams up with The EV Network to install six stations this year. There are plans to have at least 500 charging points on at least 100 sites by 2030**

*Olivia Surguy, October 11 2025, The Sunday Times*

Its black and copper branding is known the world over — as is its toy bunny. Now Duracell is moving into electric cars by launching a network of EV charge points in the UK.
In a world first, the US brand has chosen the UK — where it is already the market leader in domestic, alkaline batteries — for its first Duracell E-Charge network.

Six sites will be installed across the UK before the end of the year in locations including Lancashire and Gloucestershire. The plan is to grow this to a minimum of 100 sites, with at least 500 charging points, by 2030.

The network will be built by The EV Network (EVN), a private infrastructure company founded in 2017 that also develops charging points for brands such as BP and Swiss battery maker Leclanché. The sites will be operated by Elektra Charge, which has bought the rights to the Duracell brand under licence.
Duracell was bought by Warren Buffett’s investment company, Berkshire Hathaway in 2014.

“There’s a lack of familiarity with charging … One of the core reasons for us bringing a household brand name into the marketplace is to give that familiarity and trust immediately to the consumer,” said Mark Bloxham, the chief development officer of EVN, who formerly worked for rival BP Pulse.

Reza Shaybani, chief executive and co-founder of EVN, said the Duracell brand was a big draw. “When you’re a little child, with your toy car, you use a Duracell battery. And this child grows up and he’s driving an EV and now we’re powering his vehicle,” he said.

EVN will raise £200 million to fund the rollout, with sites located near motorways, retail parks and cities. It also wants to form partnerships with convenience store retailers.

Each Duracell-branded charger will serve two cars at a time. EVN plans to install ultra-rapid chargers of about 400 kilowatts, which, depending on the vehicle, could deliver an 80 per cent charge in less than half an hour.

Labour has committed to ending sales of new petrol and diesel cars by 2030, and this has stance has led to an escalation in demand for EVs. Last month, sales of battery electric vehicles hit a record high of 72,779, according to the Society of Motor Manufacturers and Traders.

“The sale of electric vehicles is increasing rapidly. However, the public charging network needs to keep up with the growth,” said Shaybani. He urged the government to equalise the rate of VAT on car charging between home use and public chargers.

EVN is chaired by Lord (Greg) Barker, the former Conservative MP and energy minister who was previously chair of Russian energy group EN+. He described the entrance of Duracell into the UK fast-charging market as “a game changer for EV chargers everywhere and a massive boost for the EV industry generally”, adding: “It’s a real confidence shot for a market which … over the last year has taken a few knocks.”

if my Duracell car breaks down will the Duracell bunny hop out and push my car home too??

500?

That banning of ICE cars by 2030 is looking ever more likely…..

LMAO!

I’ve only ever used public charging once. Was a bit of a pain as Tesla only had one cable per charger. Don’t think it helped that Tesla were also charging up their stock. So there was only 4 of the available 10.
Otherwise it was fine and only 28p at the time I charged. Which isn’t much more than home standard rate.