“Brigata di persone” in attesa che gli influencer commettano errori nelle linee guida pubblicitarie “overreaching”.
https://www.irishexaminer.com/business/companies/arid-41731206.html
di PoppedCork
“Brigata di persone” in attesa che gli influencer commettano errori nelle linee guida pubblicitarie “overreaching”.
https://www.irishexaminer.com/business/companies/arid-41731206.html
di PoppedCork
19 commenti
If you’re presenting paid or gifted content to an audience, you’re in the advertising space. Own it. Be transparent. And yes that means accepting that you must meet high standards.
If we allow influencers to dodge regulation just because their medium is “social” or personal-style, we risk eroding consumer trust, encouraging murky practices, and ultimately doing a disservice to everyone creators, brands, and followers alike.
Influencers are just advertisers masquerading as joe soaps making amateur videos from their bedrooms. I’ve been watching makeup YouTubers since like 2012 and I haven’t really trusted their recommendations for years now. Even if they’re not being directly paid to promote something, they’ll hold back on criticising products because they’re afraid the brands will stop sending them free shit.
> ‘I think people just need to ease up on [influencers] a bit; nobody is setting out to do anything nefarious.’
No, probably not. However, the potential is there and that’s why.
If you want to make a career recommending things you’re being paid to promote, then go ahead. However, you can’t expect to do it under the guise of a non-paid personal recommendation and not be subject to advertising rules.
Do it on your own dime, and you don’t have the same requirements.
This has real “accidental landlord” vibes
“Brigade of people expects influencers to follow the law”.
Weird.
I think a lot of the grief directed at these ebeggers is totally justified and to be fair they bring it on themselves by some extremely dodgy practices that would not be tolerated in mainstream marketing.
Using their poor children as accessories.
Zero brand loyalty.
Dropping brands that they said were the best last week for a rival brand which is now all of a sudden the best .
Pretending to be a professional at something they have absolutely no training in.
The list is endless
Paid peddlers are absolutely up to something nefarious & I see it all the time. Many don’t “slip up”, they intentionally peddle claims for stuff they themselves don’t believe or use.
A lot of influencing is telling people you are great until they believe you. Most influencers have no qualifications to recommend anything. Come to think of it politics is very similar ha
“Sales reps”
These instagrammers get so much free.
Kitchens
Gardens
Blinds
Emerald Park
Bord Gais shows
Christmas Pantos.
Clothes for them and it their kids.
Cinema trips
Holidays
Hotel stays
But also boxes upon boxes of donuts, chocolate, make-up and toiletries.
In my job, I’m expected to do my job the highest spec. Why should these grifters be handed everything.
If I do something wrong or whatever I am pulled up on it or there is constructive criticism. Say one thing to instagrammers and you are called a troll. There has to be accountability.
They a sneaky and twist things to suit their narrative. They need to be held to a high standard and be made accountable.
It’s not hard to say “I was given this for free” or “this is a promotional video”. Loads of stuff I watch does this and tbh it just increases trust.
They are all Sales reps and should be regarded, regulated, taxed and held responsible as such….
Being held accountable for one’s actions is the new whinge from these parasites.
Welcome to the Real World (TM).
> If an influencer gets a gift bag worth €150 from us, I don’t see why that should have to be labelled
Because the fact they got €150 worth of stuff from you for free is going to impact how they talk about you and your products. Obviously this guy knows that, that’s why he’s sending out €150 gift bags in the first place. He’s not doing it out of the goodness of his heart.
Good. We need a cull.
Most influencers are soulless pricks who don’t care what they promote as long as they’re getting paid(or something for free)… Maybe if they had some morals and ethics, people wouldn’t dislike them as much
David McWilliams had what was for a long time a great podcast. In recent weeks, apart from all the gambling ads, he’s had shows on golf and Saudi Arabia that are very obviously paid for pieces but no mention of it.
I used to follow a mum who shared her journey caring for her very unwell little child. It was utterly heartbreaking to witness the pain and suffering that family went through.
But over time, things changed. Suddenly, she became an influencer — posting all sorts of promotional and attention-grabbing content. It feels insincere, and in some ways, like she’s taking advantage of the trust and vulnerability of people who followed her story out of genuine compassion — many of whom may not even realise how heavily they’re now being sold to.
I find it very sad. Sad that someone who suffered so much could, perhaps unknowingly, take advantage of others. It also feels as though it spoils the memory of a much-loved little child.
I understand that grief takes many forms, but turning personal tragedy into a form of self-celebrity feels uncomfortable — especially when it’s wrapped in the “funds go to charity” narrative, yet with no real transparency about how much actually goes to charity and how much is retained personally.
His point makes fuck all sense and is dripping with self-interest.
Social media and influencer marketing has arguably a much broader reach these days than television and radio so if anything it should be more strict, not less.