Le ricadute della pubblicità natalizia di M&S quando Aimee Lou Wood “cadde” nonostante l’enorme compenso
https://www.mirror.co.uk/tv/tv-news/ms-christmas-fallout-white-lotus-36206571?utm_term=Autofeed&utm_campaign=main&utm_medium=Social&utm_source=Facebook#Echobox=1762517978
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8 commenti
Presumably this is due to her trying to publically hold Sydney Sweeney personally accountable for the whole ‘great jeans’ farce.
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Good that she keeps the money.
She should be free to call out blatant racism.
M&S on the other hand has assessed this wrong.
She will be picked up by someone else for a Xmas advert that will capatilise on the free publicity.
Anyone who is this bothered about a brands Christmas advert needs to have a serious look in the mirror. Grow up
“As the campaign evolved, we started to embed a new product-focused strategy under new leadership. So, rather than a single-hero advert, the campaign was reshaped around a series of festive films and influencer content-drops aligned to key seasonal shopping moments – from gifting and hosting to partywear – delivered through a social-first, multi-channel approach across social media, digital, out-of-home and print.”
Is there a version of this M&S comment in English?
>the campaign was reshaped around a series of festive films and influencer content-drops aligned to key seasonal shopping moments – from gifting and hosting to partywear
M&S have decided, instead of doing a classy high budget ad with a broadly recognisable likeable face, they’ll have a bash at doing some influencer marketing. Fingers and toes crossed that none of the influencers they pick say anything offensive between now and 26 December.
Maybe Dawn French got a bit arsey about bring displaced and “leaned” on someone.